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The following article was published in our article directory on July 8, 2013.
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Mechanical Bucking Machine Business Tips - Involve Customers by Adding a Blog to Your Website

Article Category: Business

Author Name: Cheryl Pierce

Now you're probably asking yourself, "Why would I need to add a blog to my website?" There are actually a number of reasons. The first one, of course is that you can use a blog to target specific keyword phrases. The best way to do this is to add a wordpress blog to your site. It's simple to accomplish and with the blog in the same directory as your website, any traffic pertaining to your blog will likewise be traffic to your main site. Don't let anyone convince you that a blog sitting on someone else's platform will be as good as a blog on your own website.

Actually, while we touch on that, let's describe the disadvantage of social media sites.

Social media platforms namely Facebook, Twitter and Pinterest are fantastic for developing a community and remaining in contact with your people, but there's that one big problem-- you're not actually working on your own platform. You need to acknowledge the social media site's rules and if they should change their service or pull the plug, you may lose every detail. This can likewise happen if you have a blog on an external platform like Blogger. You can arise one morning to learn your blog has totally faded away.

When you nourish contact through your personal blog, you're in absolute control. It's a much safer platform for developing a community. It requires time and effort but it's a fantastic way to improve your business.

Here are a few tips to creating your blog community.

Be Exceptional and Specific

Blogs that build communities are those that are as special and narrow as practical. They don't try to entice everyone. When a reader really feels that this is just the blog they've been searching for and that it talks directly to them, it creates a deeper, closer bond between all your visitors. Don't hesitate to narrow your blog's focus. Bear in mind though, that you need to do recurring posts and they should be something that your target audience will want to check out.

Invite Comments

Individuals feel a part of something when they can participate so give them numerous opportunities and motivate them to do so. Write blog posts with commenting in mind. Ask questions at the end of your posts to start discussions. Motivate your visitors to provide their opinions or views. It can even be good to stir up some controversy and get a warm and friendly debate going.

Interact with Audiences

Wherever practical, get to know your readers individually and speak to them. Answer all comments and emails that come through your blog. If you use a plugin like CommentLuv, you can discover your readers' Twitter names, blog posts and websites. Connect with your visitors on their other online channels, and make the effort to read their blogs and comment on their posts.

An excellent way to engage with your readers outside your blog is through online webinars or Google Plus's Hangouts feature. Curious what you might will have to say to them? Do a rodeo bull ridingsafety demonstration webinar. Answer queries people might have regarding renting a bull. This allows you to come into direct contact with your readers and get discussions going with them. They'll feel that you're more accessible and this generates a more powerful bond.

Seek Responses

From time to time, ask your audiences how you're doing or how you can assist them. This not only demonstrates that you care, but also can aid you to personalize your blog even better based on their comments. Take note of analytics that tell you what they're reading, sharing and enjoying. It's often said in the world of marketing that it's not creating but listening closely that creates a brand.

Help Them Share

Encourage your readers to share your posts. Put social media buttons on your posts to make sure that they may do so with just one click. This gets your readers involved across multiple platforms and it additionally helps you get more publicity (and more readers).

Make It Personal

Your readers will connect with you because your blog helps them in some way. Which means, you probably can't talk ONLY ABOUT the bull. Give them some fun tips. Talk about events you've done, how to setup events and how to make them better. They'll also feel nearer to you when they can connect to you as a person. Although your blog may be fundamentally professional, allow your personal side to come through as well. Then you'll be obtaining friends and advocates along with readers and customers.

Freebie Giveaways

In some cases it's good to provide your readers a little something free to say 'thanks' for staying tuned for such a long time. Freebies could be digital products, unique content, or other things that cost you absolutely nothing or nearly nothing to produce. When you're charitable it shows that you're not just after their money and traffic. Another good giveaway is a discount coupon code.

It's difficult to build a community and it takes time, but keep practicing it. If you keep producing valuable content and paying attention to your readers, you'll eventually have a community based around your blog that no one else has authority over but you.

Don't give up on social media. But a blog on your own platform will go a LONG way to build your company!

For more details on launching your very own mechanical bull ridebusiness, visit the experts at www.therodeobullcompany.com.

Keywords: buy a mechanical bull, rodeobull business, mechanical bull business, bucking manufacturer

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