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« Back to articles from category "Medical Business"

The following article was published in our article directory on July 25, 2013.
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Reputation Management for Plastic Surgeons

Article Category: Medical Business

Author Name: Dan Smith

Becoming a Plastic Surgeon takes many years of training and thousands of dollars in medical school expenses. Yet the reputation that a Plastic Surgeon works so hard to gain can be ruined by a few unfavorable online testimonials.
Numerous plastic surgeons do not realize just how much a bad online reputation could affect them. That is why reputation management for plastic surgeons is vital for any kind of practice Take control of your online reputation; you need to safeguard the reputation you worked hard for.
You Want to Make Sure That Your Patients Trust You
Plastic surgery can be a scary thing, regardless if your patients have already had several procedures or if it is their first time having plastic surgery. You want to make sure that your patients feel as if they can trust you, and having a good online reputation marketing program in place with good online reviews will help to build a base for this trust.
Good Reviews are Better than Before & After Pictures
Over 70% of consumers who read reviews trust those reviews as if a friend told them the same information. Recently a doctor was told by a patient who signed up for a large procedure that is was the online reviews that made her decide he was the doctor for her. She did not even look at the before & after pictures on his site but read all of the good reviews from the satisfied patients on Google & Yelp.
You Could Lose Your Career If You Have a Bad Reputation
A Plastic surgeon who has a bad reputation can be affected in many ways, and all of these things can seriously harm the plastic surgeons career. Whether you own a plastic surgery practice or you work for another plastic surgery medical group, you could lose your career if you don't pay special attention to your online reputation. Those who you work for will not want your bad reputation to cause problems for their business, so they might let you go in order to salvage their own reputation. Your own plastic surgery practice could even end up in shambled due to a bad online reputation.
Bad Reputations Spread Quickly, Good Reputation Grow Slowly
Unfortunately this is true. Good reputations are great in the long run, but they certainly don't spread as quickly as bad reputations do. If you earn a bad name because you didn't pay attention to your plastic surgery reputation management online, then your bad name could literally spread overnight.
No Reviews are just as costly
You don't have any negative reviews online and that is good but you also don't have any reviews at all and that is very bad. Why? Because you don't have any online trust and potential patients aren't sure you are good or bad. 70% of consumers trust reviews as much as a personal recommendation from a friend. Potential patients can read reviews for other plastic surgeons online and if they see several good reviews from happy patients they will call that practice first for a consultation. If you are lucky you may get a shot at the second consultation but wouldn't you like to be the first plastic surgeon called?
Don't let others determine the online reputation of your plastic surgery practice.

About the Author: Dan Smith is an expert when it comes to Reputation Management for Plastic Surgeons and the medical community. To find out everything about reputation marketing and reputation management, visit his website at NoBadReviews.com.

Keywords: reputation marketing, reputation management, reputation monitoring, plastic surgeon

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