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SpinDistribute.com Article Directory

The following article was published in our article directory on September 3, 2013.
Learn more about SpinDistribute Article Distribution System.

Discover Why You Should Use Facebook to Market Your Product

Article Category: Business Management

Author Name: Wilson Resturbee

As a part of the Web 2.0 evolutionary wave, social media and marketing have really come to the forefront of a professional marketing campaign. To the surprise of many, Facebook edged out the once-popular MySpace to become the most used social network. Everyone you know, of all ages, is on Facebook. Rather than focusing on a teen market or specializing in a particular niche, Facebook has successfully marketed itself to a wide demographic. Because of this unique quality, Facebook can be a great way to reach your target audience - whatever that may be - quickly and effectively. If you are have not started using Facebook as part of your marketing plan, you are definitely missing out on your piece of that traffic pie. Millions of Facebook members use the website to keep up with their friends, meet new people, play some games and many other activities. What this means for you is people are putting in a lot of time with social networking, and obviously have the time to check out your services and products as well. This article will examine the methods you can use to promote your online business through Facebook and use it as a powerful marketing tool.

Once of the means you can use on Facebook is to use the sites 'social ads' service they offer. Social Ads are the simplest and most direct method of advertising on Facebook. One of the greatest benefits to using this site is that you can specifically target an audience using, ages, gender, or areas of interest. Your ads then become incredibly specifically targeted to your niche audience, leaving out the people who aren't interested in doing business with you, increasing your click through rate. As your CTR goes up, your return on investment will also increase, as will the number of visitors to your site. You can add any pictures you want to on your advertisement, and make it more appealing to people and bring your traffic up even more. How does a picture help? An ad that has a picture with it gets more attention and thus gets a better response. In addition to this, focus on your ad copy to make it more appealing and eye catching. If you doubt your ad creation abilities, you can just hire out to professional advertising companies.

There are more ways to advertise on Facebook beyond their Social Ads option. You also have the option to create interest groups/pages. Facebook users enjoy adding themselves to groups, as well as finding things they are interested in and counting themselves as a 'fan'. This is another aspect of Facebook which you can use to benefit your business. Simply establish a page or group on Facebook about your company and include pertinent information about it; however, be careful not to be too verbose. People will join your group and become fans of the new business page. You will be able to send invitations to your company's group, but if you choose to develop a page instead, you won't be able to invite users to become fans. But don't worry, there are lots of other ways to attract traffic and spread the word about your business. If you manage to launch it successfully, the reaction that you receive will be astounding, regardless of whether you start a page or a group.

There are no signs that the popularity of Facebook is waning, so now is the time to get in on the action. More and more people are joining it and are using it actively. However, there is still a chance to get in on the competition before it becomes too difficult to make inroads on this useful platform.

Keywords: internet business,mlm, affiliate marketing, marketing, online business, home business, network marketing, online marketing, marketing, advertising

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