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The following article was published in our article directory on September 6, 2013.
Learn more about SpinDistribute Article Distribution System.

Your New Customer Profit Tunnel revenue tunnel

Article Category: Medical Business

Author Name: Peter Bennett

Absolutely nothing warms the cockles of a therapist more than getting a brand-new client. Typically you are able to secure that brand-new client due to the fact that you have a quality core good or service and your satisfied customers have actually spread the word.

While you may not make much profit from that preliminary contact (because of the expenses of getting that new customer), there will be the chance to build on your preliminary rapport with your new client and engage them in the process of having a course of care and getting the complete profit from your therapy. In sales this is referred to as "up-selling.".

That is where the principle of the Revenue Process comes into play.

The Revenue Process is your pathway to building a relationship with your brand-new client that starts with the first session. Once that preliminary relationship is established, you build on that relationship by assessing the demands of your customer and determine various other goods or services that will likewise benefit them.

Remember the goods or services need to be useful to your customer otherwise you will lose their trust. When you have lost their trust you have actually lost the most important thing.

As you have the ability to familiarize, interest, and finally sell additional and frequently higher priced items to your client, your earnings margin will enhance. The Revenue Process model works very well in any therapy business, however occasionally you have to think laterally about your product and services.

The process always involves winning the trust of the client, determining entry level product and services that will be of interest to them, revealing the client the value to them of the goods or services, and afterwards remaining to provide added items or enhancements that will make life even easier for that former prospect that is now your client.
In future posts I will talk about concepts for additional and higher priced services for therapy company clients.

About the Author: Dr Peter Bennett is a chiropractor and therapy business coach. . He is an expert on creating profitable, fun and easy to run therapy businesses. To find out everything about creating profitable, fun and easy to run therapy businesses, visit his website at

Keywords: therapy business, massage business, new patients, new clients

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