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SpinDistribute.com Article Directory

The following article was published in our article directory on September 17, 2013.
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Translate visitors into customers with the help of an effective social media strategy template

Article Category: Leadership

Author Name: Peter Wilson.

The technological advancement in our world today has provided us with yet another medium wherein products or services can be advertised - social media. Websites such as Facebook, Twitter, LinkedIn, and YouTube are used by small and large businesses to market their services. However, social media marketing is different from the traditional methods, since the relationship with the client is impersonal. Hence, it is important for entrepreneurs to know of an effective social media strategy template. In this way, they can increase the chances of their ads getting clicked and entice people to purchase their products/services.

This three-step social media strategy template will help you devise a good marketing plan and present your company in a persuasive manner.

Analyze your company's situation - the aim of this step is to assess the benefit that your business will get out of social media marketing, or determining whether your business can really maximize this advertising strategy. Some of the questions that should be answered to come up with a good assessment includes the following:

To whom will you be marketing? - Just like the older marketing strategy, you need to specify your customer base; by doing so, you will be able to list down their needs as what strategy is most effective in catching their attention.

Will you be able to produce a considerable amount of relevant and interesting content for your prospects? - An individual's ability to purchase is limited because their money is also limited. Hence, most people who will visit your link will be browsing for content that can help them in deciding what they should look for when buying a specific product. If you are not confident enough that you can provide content for your visitors, your website will be deemed as "useless," yielding very few customers who will purchase your product.

Identify the social network that your target customers are using - the website that customers frequently use can help you specify how you should present your content (or even determine whether you should be advertising on that website).

Set your goals to be SMART - having goals will help you in gauging whether your online marketing technique worked or not. This is similar to the Key Performance Indicators used by companies to assess an employee's performance. And in order to set your goals right, they have to be SMART:

Specific - an exact number should be given to see if the goal was met or not (ex: reaching 500 Twitter followers)

Measurable - the measuring method should be based on the website (re-tweets or followers for Twitter, or likes for Facebook)

Achievable - make sure that your goal is not impossible to reach, like aiming for 2 million viewers or likes in 10 minutes.
Relevant - make sure that your objectives directly affect the goal of your business
Time-bound - specify a period along with the quota that you have.

Apply different tactics - an effective social media strategy template includes knowing how to properly present the content to the customers based on the platform where they will be advertising. After picking the media, you can now decide on whether you will be using blogs, pictures, or videos, as well as knowing whether the content should be written in a formal or a light-mannered tone.

Keywords: Best blog site, How to market a product, Social media strategy template, New small business ideas, What is entrepreneur?

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