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The following article was published in our article directory on September 26, 2013.
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How to market a product creatively

Article Category: Marketing

Author Name: Peter Wilson.

Social media has provided entrepreneurs with a chance on how to market a product online. Facebook, LinkedIn and Twitter are great platforms to bond with current and potential customers. Here are some creative ways on how to market a product.

Run sales with daily deal sites

There are sites that allow people to post and sell their products online. While most of these sites require sellers to give discounts on their products in addition to the usual fees, the exposure that the business will get is profound. This can be used to sell the actual product or gift certificates. For people who can price their products at least 4 times the manufacturing cost, running them on daily deal sites is a great way to get new customers.

Sell to monthly gift-box sites

Citrus Lane, BirchBox and Bluum.com are a few examples of monthly subscription sites. Selling products to these sites is a great way to introduce items to potential customers and to provide them with samples. Customers pay a monthly fee to receive a box of samples directly from manufacturers. Make sure to include contact details so that new customers can find a way to order more.

Give products to celebrities

Giving away free products to popular individuals can be worth the investment. If these items are photographed on a celebrity, it can raise the items' recognition online. Obviously, this approach works better on products that can be worn in public like clothes and jewelry. Remember to package the items properly. Include a handwritten note and a thank you card. It might not be guaranteed that these celebrities will send a note back but if they do, it can boost the credibility of the business.

Pitch products to a trade magazine

Trade publications do tend to have a smaller circulation but they are read by people who are looking for the newest products. Having a product featured in a magazine will increase its popularity and it will give it much needed attention. Moreover, these magazines are also given at trade shows, so it can be read by people other than the subscribers.

Do a product review for bloggers

Youtube gurus and bloggers also have their own following so giving them free items to review is also a good idea. This can be included as part of a marketing strategy and while this cannot translate into sales right away, it can increase social media following.

How to market a product by giving them to bloggers is fairly simple. Choose a blog that has a good amount of following. Make sure that the blog is in line with the product and brand. Once the blogger has posted a good review, this can be shared on the businesses' official website.

Foster competition

People like to be challenged. Try to organize a competition which encourages customers to use the products. For example, makeup brands can release one specific product and ask their customers to pair it up with an appropriate look. The most beautiful collaboration wins and gets free items. This does not only persuade people to try products; it can also build customer loyalty.

Keywords: Best blog site, How to market a product, Social media strategy template, New small business ideas, What is entrepreneur?

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