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The following article was published in our article directory on September 30, 2013.
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3 Tips for Attraction Marketing Success in a Home Based Business

Article Category: Self Help

Author Name: Trinise L. Kennedy

In the world of advertising, a product has to stand out from the crowd to get attention from the right customers. Brand recognition and even word of mouth usually are main factors that influence spending habits. Typically people are inclined to buy products from companies they believe in.

Advertising works similarly for network marketers, multi-level marketers and home based business owners hoping to push in their products. However, not everyone is a born salesman with the natural gift of convincing people to buy something. Attraction marketing allows home based business owners to more easily spread awareness for their services while drawing in customers within their niche. The conventional model of hard-selling is unnecessary with attraction marketing.

The basic principle behind attraction marketing is very simple, lead with value and recommend the right solutions. With this method, it is more likely that a sale will take place. The customer is more receptive to the pitch and the service is something that is really needed.

The Recipe for Success with Attraction Marketing

The basic ingredients that revolve around a sale are primarily simple. There should be a demand and an urgency for the product. The recipe can be tweaked to include bonus features as well. But either way, the product has to be something the customer wants.

The product should appeal to the masses because any person knows that more customers usually translates into more revenue. The whole concept of effective marketing is bringing in new customers while keeping the current customers coming back for more. Is there an easy way to do this? Yes!

Attraction Marketing: Your Ideal Customers

Attraction marketing can allow a home based business to target its ideal customers. The ideal customers are the majority of people who are likely to buy the product. They are also the ones who tend to become repeat customers.

In many network marketing businesses, a product or service is usually offered to immediate family and friends first. The entrepreneur's inner circle expands as people know more about the product and the service. Initial success is often experienced because most people, who like and trust the seller, agree to buy the product or the service even if they don't need it. If the product or service is really outstanding, the entrepreneur can even enjoy the benefits of word of mouth and magnify his inner circle.

This traditional business model definitely has its uses but cannot sustain itself in the long run. As a person depletes his contact list of leads, he tends to turn to the world of advertising to get additional leads. He hopes that in turn these leads will become prospects and eventually new customers.

Attraction Marketing and Lead Generation

Advertising for a mom-and-pop operation can be very costly. Or it may require a small investment depending on one's financial resources. What if there was a way to attract new customers who actually might benefit from the product or have an actual need for it? Wouldn't that be much easier than asking an uncle or aunt to help out in your latest business venture?

This is where lead generation companies can help to deliver new prospects. Their main purpose is to sell the right leads to add to a business owner's mailing list. Targeting a certain age group, demographic and location should all be considered when buying a list of leads.

If most of the products that you sell are for working mothers, you may want to acquire a list targeted to single mothers who range from 25 to 35 years old. The key is to know the market you want to reach and plan an effective strategy to attract those leads.

Attraction Marketing: 3 Tips for Home Based Business Success

Once you get new leads, you can include them in an attraction marketing campaign. Here are three tips that will help you to generate leads:

1. Offer each lead something free and valuable for trying out a product or service you have for sale.
2. Follow up with the leads and get feedback on your products.
3. Use that feedback information to adjust your offerings and keep testing the market.

Repeat the same process and run additional attraction marketing campaigns. Before long, you will know what works and what doesn't. Then you will better be able to present the best products and features, to your ideal customers, so that you can make more sales.

Keywords: the Law of Attraction, law of attraction, how the law of attraction works, attract, attracting, vibrate, vibration, visualization, affirmations

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