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SpinDistribute.com Article Directory

The following article was published in our article directory on September 18, 2013.
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EFFECTIVE REAL ESTATE MARKETING THROUGH SOCIAL MEDIA

Article Category: Real Estate

Author Name: Kari Shea

In this day and age, social media has become one of the best channels for marketing your products and services, however many real estate business have yet to adapt tools like Twitter, Facebook, LinkedIn and Youtube to their arsenal of marketing mediums. What's important to remember is that real estate strongly relies on word of mouth when it comes to promoting properties and building business, and social media is one of the best ways to disseminate information amongst a broad number of potential buyers, sellers and even investors.

WHY CHOOSE SOCIAL MEDIA?
When it comes to using social media channels like Twitter and Facebook is how casually information and feedback is posted and shared. However, it's important to note that this is a challenge that has long been a part of marketing and should not dissuade you from making use of each channel's strengths. Twitter, for example, is an excellent channel for posting company updates, sharing upcoming events and curating industry information. In a recent infographic published by Mashable, it's shown that over 50% of people have learned about breaking news through social media as opposed to official news sources, while 46% of people get their news online at least three times a week.

Another thing to note is that when it comes to real estate, visualization is key. Print materials such as flyers and postcards are still widely used, however they undeniably have limited circulation. With a good 90% of potential buyers starting their home search online, virtual tours, ebooks and online property listings are quickly becoming the norm. Sharing these materials has also become easier through social media. In the past, when you wanted to purchase a home, you would ask friends or family for recommendations. As more people connect primarily through digital means like Facebook and Skype, it becomes easier for them to share and promote material through these mediums.

WHAT CHANNELS WORK?
There are dozens of social media networks readily available on a global scale, with many more on a country-specific level. Some of the channels that we have found to be extremely useful include:

* Twitter – As mentioned earlier, Twitter is very effective for posting quick and concise company-related updates. In addition, it is also a great tool for connecting with other in the people in the industry and sharing both national and local real estate information.
* LinkedIn – Real estate is an industry that strongly relies on networking, which is where LinkedIn comes in. A site widely recognized as the best and biggest social network for professionals, it allows you to connect with agents and brokers both locally and globally.
* Facebook – Long considered as the biggest social network available, Facebook's fan pages have changed how brands build and communicate with their fans. Creating a "digital community" through Facebook makes it easier to showcase property photos, schedule and promote open houses and provide neighborhood information to potential buyers and investors.
* Youtube – Viewing a property through photos can be limiting for most people. By making use of visual tours, would-be buyers have the opportunity to visualize how they would decorate or make use of space in a home. Publishing these tours on YouTube makes it easier for people to see and share properties as well as come back to them for later viewing.

CHOOSE THE CHANNEL THAT IS RIGHT FOR YOU
With all of the active social networks, it can be a challenge to choose the right channel for you to broadcast your information. Remember that you don't have to use all of them at once. Try out each channel first and make a list of pros and cons. You may then focus your efforts on utilizing a channel that suits your needs and those of your clients.

Keywords: real estate, real estate marketing, san diego real estate, real estate and social media, online real estate services, real estate for sale, california real estate

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