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SpinDistribute.com Article Directory

The following article was published in our article directory on October 3, 2013.
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A Quick Guide On How Social Media Can Help Your Real Estate Business

Article Category: Real Estate

Author Name: Kari Shea

Most businesses in this day and age use social media, and the real estate industry is not an exception. Agents have started using online social networks such as Facebook to promote their activities and to feature the properties that they're selling, and the effectiveness of such campaigns has been proven time and again.

As this particular practice slowly became more common, guidelines have been developed in order to help Realtors expand their client base and make good use of the tools that social media sites have to offer. Online marketing techniques for real estate have been refined and expanded, and now, everyone can easily find guides and comprehensive articles to acquaint them with the process of promoting their listings online.

If you are a real estate agent or want to be one, here is a quick guide on the platforms that one can use in order to make your presence felt in today's increasingly digital marketplace.

YouTube
Besides guides or tutorials, virtual tours of properties, have also proven to be popular. So if you want to use Youtube to maximum effect, here are a few things you should do.
1. When making an introductory video for the house you're selling, try to convey as much information as possible in as short a video as possible. Aim to create a video that will give prospective buyers the important details that they would need in order to pique their interest without overloading them with non-vital information. These secondary details can be shared at a later time.
2. Don't limit yourself to showing just interiors, but film the exteriors as well, along with a quick view of the neighborhood and potential utilities or attractions in the vicinity.
3. Create videos of yourself addressing common industry problems so as to position yourself as an expert in your field. Be eloquent but concise, and try to address problems in a positive way.
4. Tag and title your videos with proper keywords as it helps them show up in search results.

Facebook
A Facebook Page can help you promote your properties and grow your business, and tips on its proper use are as follows:
1. When sharing, always be detailed and make sure to use clear photos.
2. Use the tagging feature wisely by tagging only relevant users, and always remember to add the link to your website to your posts.
3. If you're holding a tour or an open house, create an event on Facebook and invite everyone whom you think might be interested.
Twitter

Twitter provides real estate agents the opportunity to engage locally, nationally and internationally, thus allowing them to promote properties to a wider audience. When using Twitter for your business, here are some reminders:

1. Hashtags are your best friends on Twitter's, but is also a tool that must be used intelligently. Use only relevant but easily searchable hashtags with your Tweets.
2. Spend time following other people in your community and field and retweet interesting material. Not only does this help you keep your account from looking bot-ish, but it's also a great way to try to begin conversations with other users, thus increasing engagement and awareness for your brand or agency.

There are many other platforms that realtors can use to promote their businesses. Perhaps the most important rule, which applies to any method you choose is, above all, maintain a positive demeanor and to be nice to everyone you meet online!

Keywords: real estate, real estate marketing, san diego real estate, real estate and social media, online real estate services, real estate for sale, california real estate

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