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SpinDistribute.com Article Directory

The following article was published in our article directory on November 4, 2013.
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Marketing Trends for the Coming 2014

Article Category: Internet

Author Name: Rupert Mamby

Marketing, online or offline, continues to evolve. Some practices become outdated, some practices continue to be used, and some practices emerge. Every business owner has to keep up with these trends to take advantage of opportunities they can make use of. The great news is that news and information about all these trends are not that difficult to find. Internet marketing trends are often shared among fellow marketers as a way for stimulating discussion and facilitating best practices sharing.

As 2013 nears its close, it would be a good idea to check what internet marketing methods are going to take the spotlight in the coming year. The basics remain the same in modern marketing. This includes publicity, sales, market research, advertising, and distribution. What changes through time and as technology evolves are the ways by which these are initiatives are implemented.

In terms of offline and internet marketing, it is always the goal of marketers to exceed their past performance. Taking things a notch higher is always recommended. The internet marketing trends of 2014 aim to do just that.
1. Less will be more – exceeding expectations does not mean overloading your audience with data or information. Data bombardment will always be a headache. The trend will be towards simple and crisp internet marketing content. Your customers are drawn to content that's easily digestible and that gives them what they need with very little effort and at very little time.
2. Mobile friendly content will be essential – More and more people are relying on their mobile phones and tablets. As the number of people with these devices grows, so does the interest of these people in being able to access the companies they do business with through these devices. Whether you are a food delivery services company or an accounting services consultant, you want to take advantage of mobile devices and have your own accessible mobile friendly content. This way, your customers can do business with you anytime, anywhere.
3. Images are hot – A picture truly paints a thousand words. You cannot underestimate the power of an image. Today, sharing relevant photographs is so hot and is projected to become even hotter in the coming year's internet marketing trends. You should think about how to come up with images that are relevant to your business and how to share your chosen images to your audience. Do not bombard them with badly chosen images on the social media websites. Make sure that you have tasteful images that translate your messages into something that is visually interesting. You can also have promotions for your customers to upload their own images with your product or using your services. It's a less expensive way of promoting your products and services to a wider group of potential customers.

In principle, both traditional and internet marketing are necessary. The print media might not exactly be as big an industry as it was decades ago. Even television and radio are not as in demand anymore. But, there is space for all these in the marketing world. These media can, in fact, support each other. You can come up with a stronger internet marketing program when it is supported by these other media as well.

Keywords: wordpress for beginners, domains, hosting, internet marketing

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