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SpinDistribute.com Article Directory

The following article was published in our article directory on October 26, 2013.
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The Significance of Competence and Timeliness to Legal Leads Delivery

Article Category: Legal

Author Name: Nicole Marks

Marketing firms which are in the business of providing legal leads to law practitioners must ensure instantaneous delivery of their services because there is a high level of expectation from clients that these firms are able to provide prompt service. Failure to do so can result to cancellation of the contract. Lawyers or their representatives must continuously initiate contact with a potential client in order to sustain the law practice. If there are no legal leads provided, no prospect conversion to client can ever take place.

Time Is Of The Essence In The Delivery Of Legal Leads

Legal leads must be transmitted to the lawyer's representative in real time because prospective customers who asked for information are still holding their mobile phone or are still in front of the computer. If there is instantaneous transmission of a lead, the representative of the attorney can immediately call the potential customer. Late response by the law firm representative or lawyer can yield negative results. The prospective customer may seek another legal firm or attorney.

In most cases, conversion rate from lead to client will be reduced dramatically if there is a wide gap between the time the request for information is made and the time the response is initiated. A hot lead can turn cold as the time passes by.

A prospective client may seek information from different legal offices because he, obviously, wants to shop around for the best law firm to provide him the service. There can be stiff competitions therefore it is very important that the lead gets passed to the lawyer or law firm representative in real time.

The Importance Of Legal Leads Follow Up

Lead generation delivery may be instantaneous but legal leads can't be converted to clients if there is no prompt followup. In order to respond to leads in a timely manner, it is necessary to open all lines of communication. The law firm or attorney must have an email address, a mobile phone, a business phone, an after-office-hours number, and a daytime number. In case the potential customer doesn't respond right away, it doesn't mean that he is a lost lead already. He may be doing something important so he can't communicate right away.

The right approach is to leave a voice message informing the potential client of the purpose of the call. It is best to mention the contact number twice in a slow manner. Then, an email should be sent informing the potential client about the unanswered call. If the possible customer doesn't make an effort to call back, it is the responsibility of the lawyer or law firm representative to call the client again.

In order not to be treated as a pesky telemarketer, the representative or lawyer must exude confidence that he can deliver a clear message. He must make the prospective customer realize that he has the necessary talents, knowledge, tools, and power needed to help him. When legal leads make an effort to contact a legal office, it is necessary for the representative of the legal firm to exert every effort in providing quality service so that they can be converted to full-fledged customers.

Keywords: Mass Tort, Tort Law Marketing, Tort Law Leads, Tort Leads, Legal Leads, Mass Tort Lead Generation Companies, Actos Leads, Legal Live Transfer Leads, Phone Verified Legal Leads, TVM Leads,

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