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SpinDistribute.com Article Directory

The following article was published in our article directory on October 28, 2013.
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Slice Your Cut of The Pie with Facebook Advertising

Article Category: Marketing

Author Name: Rob Fore

It's smart to advertise in as many places as possible, and that includes Facebook which is just a raging storm. That's right; the social network that has had humongous growth in the past few years has become an advertising medium that's presenting advertisers with a wide array of opportunities. There's little doubt about finding your particular niche market at Facebook. If you're experienced, then you are probably good to go. We have about three effective Facebook advertising approaches you can incorporate into your own business.

All ad campaigns have a mix of converting ads and non-converting ads, and you need to figure out which ones to get rid of in your campaigns. What you will do is what is called, split testing, and it is a process that's applied to your ads. You will actually want to split test so you can perform conversion optimization to make your ads perform the best they can. Your aim should be to get a high return on investment with your advertising strategy and this can only happen when you get rid of any ads that aren't getting you good results. Some marketers will run a campaign for a little while, their conversions will be low, and they'll immediately pronounce it as 'not working.' The problem is almost never the ad platform, but rather other factors including whether testing is done, or not. Testing is an essential part of any advertising campaign, and you shouldn't ignore it.

How about targeting demographic age groups? That is a similar strategy as we discussed above. Once again, different groups of people, by age, have their own preferences for products, and they respond differently. You could do a test by displaying an identical ad to 20-30 and then 31-40 and observe the results.

The point we're making is obvious, you can optimize your campaigns to the highest converting age group. This is how the professionals optimize their campaigns for incredible results.

You may already realize that you can really do something for yourself by working more efficiently with your keyword phrases. You need demographic targeting, but only doing that is far too much, too broad to target alone. There are some instances when you can safely target wide, but they are probably not the norm. But if your product is in a narrow niche, then you should target it through keywords because that will not only increase your click through rate but will also bring down your ad costs, shooting up your conversion rate. In case you don't know, Google Adwords is based on the quality score that they give your campaigns depending on many things. While there's no Google style quality score at Facebook, relevance still matters very much with them. The more relevant your ads, then the better they'll perform - all things considered. All in all, Facebook can be seen as the advertising platform of the next generation. They offer a very high level of precision, which is the major reason for their success. Difficulty in reaching a large audience is something that you shouldn't have to worry about any more because every day more and more people are joining Facebook.

Keywords: {melaleuca|melaleuca review|melaleuca scam|melaleuca compensation plan|melaleuca complaints|melaleuca reviews|melaleuca pyramid|melaleuca oil|melaleuca business|melaleuca mlm|melaleuca leads|melaleuca network marketing}

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