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SpinDistribute.com Article Directory

The following article was published in our article directory on October 28, 2013.
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Facebook Advertising Suggestions that Work

Article Category: Marketing

Author Name: Rob Fore

Marketing on Facebook is easier than you think. Below are some simple tips will talk about how you can obtain the most out of your Facebook advertising campaign the simple way.

One easy tip that new Facebook advertisers forget to do is separate their ads by gender. This is crucial because men and women will generally click on different types of ads. So if you really want to improve your ad is effectiveness, you should ensure that you don't ignore this step. You'll also discover that not only the response to ads is different but the cost will also be different. For example, if you're selling a weight loss eBook that has two versions: one for men and the other for women. In this example, you can simply split them by gender and see what happens for each. By applying this one easy feature, you will be able to touch two differing groups effectively and not have to worry about the response.

We're going to say something that may come across a little bit shocking, maybe; maybe not - just hear us out. This will sound odd... but, if you include graphics (pictures) of people, then you will want to use really terrific-looking people, or really NOT-terrific looking people. The greater emotional response you can create within people, the stronger they will respond to what they're seeing. However in order to get the greatest response the faces in your images must not be the least bit fuzzy or out of focus. Remember that you want to capture people's attention, easily. This is so perfect for Facebook because there is almost no resistance to people wanting to look at an ad that has faces in it.

Test your ads performance at different times. Many times you will begin to see that ads get better responses at certain times of the day. Even though there are not features on Facebook that allow you to pick the time of the day for your ads to run, you are able to turn your ads off to see the times that get the best response. The downside of this is that it requires you to monitor the campaign closely. Until Facebook brings out such feature in the future, this is the only way you can test out various times.

We want you to actually use these Facebook advertising tips, and we hope you do well with them.

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