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SpinDistribute.com Article Directory

The following article was published in our article directory on November 2, 2013.
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Linkbuilding: Factors to Consider

Article Category: Internet

Author Name: Henning Larsen

Linkbuilding is one major part of SEO. Search engines browse the web in a way different from how human users do it. They have programs called crawlers that scan web page content in order to index them to retrieve for search results.

For crawlers, links are the roads that associate webpages to each other. This is their method of movement from one page to another. That's why linkbuilding is a crucial aspect in SEO. Not only do crawlers use links as paths; they also analyze them to evaluate pages and how they relate to each other. This influences how they assign rankings.

An SEO campaign is not complete without linkbuilding strategies. Search engines look at links as votes – they tell which pages are deemed important and popular by the web's opinion. Search engines are steadily improving their algorithms to analyze link data for a more accurate evaluation of webpages.
Linkbuilding may not be everything in SEO, but experts say that a major part of search engine evaluations gets basis from link-based factors. Search engines not only assess the popularity of a webpage by the number of links pointing to it; they also measure authority, trust, and spam.

In linkbuilding for SEO, you will be looking more towards quality than quantity. This is because not all links weigh the same in the sight of search engines. While the search engines don't disclose exactly how they assign values to links, analysis done by SEO professionals around the world was able to present factors to consider in linkbuilding.

First is general popularity. As of today, popularity is equal to importance in terms of SEO. You'll want to target popular sites for linkbuilding because links from such sites have heavier weight.

Specific popularity is also a factor for assigning weight to links. This means popularity in terms of locality or topic. Your linkbuilding should focus on specific sites that are related to the contents of your webpages. When you get links from sites within a topic-specific community, these links will matter more compared to links from sites that are general or off-topic.

In linkbuilding, you should pay attention to anchor text. If you can, it is best to request from the site linking to you that they use anchor text that contain your target keywords. This is because anchor text is one of the most heavyweight signals to search engines. If a lot of sites link to your page with the keywords, then your page gets stronger chances of ranking for those keywords.

Search engines assign a value called trust rank to pages. This is to filter out pages that are spam. Targeting pages with high trust ranking in your linkbuilding strategy will add a boost to your ranking.

Search engines check out which neighborhood your site sits in through links. When a page links to spam, there's a good chance that site is spam as well. In linkbuilding, you should be careful which sites you link to as well as the sites you target to gain links from.

Keywords: linkbuilding, opti-web.dk, SEO

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