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SpinDistribute.com Article Directory

The following article was published in our article directory on November 20, 2013.
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Linkbuilding Fundamentals

Article Category: Internet

Author Name: Henning Larsen

An important aspect of online marketing is the practice of ensuring the visibility of a site in search engine results, better known as search engine optimization. Linkbuilding is the procedure of creating quality links entering your site that significantly benefits your site's ranking in search engine results. The links act as a threshold for search engines to discover the relevance of one page to another. Since SEO has been developed, search engines devised ways to turn these into an important series of algorithms in determining the connection between pages and sites. With that, linkbuilding has become an integral factor in online marketing.

Linkbuilding also provides important criteria like popularity and some metrics like
span, trust and authority. Sites that are trustworthy are most likely to be linked to sites of the same nature while sites with spam are rated low by sources. Gaining trust from high rated sites like government agencies, universities and non-profit organizations is important in building your sites' credibility.

A fundamental of linkbuilding is earning links from local and relevant sites. For instance, if a site selling clothes gets quality links from a trusted fashion site, it is likely to be prioritized than if the links were from an off-topic site. Social networking sites, since they have gained popularity over the past few years, are also effective ways to drive inbound linkbuilding to your site. Although SNS are handled differently by search engines, shares and linkbuilding created from them still weigh in.

A way to carry out linkbuilding is through anchor texts. These are the clickable texts in a hyperlink you'll see in site contents. With the right keywords and evenly spread anchor texts, a site is likely to gain favorable ranking. There are, however, three main types of linkbuilding. First, the editorial links are the links that are provided by pages and sites that link to your own content. What an SEO company should work on is the quality site content. It is an aspect that affects the traffic going to a site so it has to be informative and optimized well. Second, SEO can reach out to other parties, such as bloggers for instance, to link the site. This can be paid or in the form of sponsorship. Lastly is the self-created linkbuilding which provides links of relatively low value but can still provide an impact. After linkbuilding, the links need to be constantly updated to avoid being out-of-date. Search engines tend to prioritize sites with fresher link contents.

In choosing an SEO company, it is also important to check on their current practices. You wouldn't want a linkbuilding technique packed with spam and keyword stuffing. You have to stick with a company that practices proper techniques like the white hat linkbuilding. Opti-web.dk is a Danish company that offers web design, web shop development, product photography, SEO and linkbuilding to customers all around the globe. They have a team of web developers who offer linkbuilding that's high in both quantity and quality. They offer linkbuilding in various packages that differ in price.

Keywords: linkbuilding, opti-web.dk, SEO

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