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SpinDistribute.com Article Directory

The following article was published in our article directory on November 26, 2013.
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Tips for Creating a Successful Landing Page in 2012

Article Category: Marketing

Author Name: Rob Fore

Just about all businesses can benefit from optimizing their landing pages for higher conversion rates. This is more true now than ever before, as Google's policies have undergone some serious changes in 2012. So you need to make sure you are operating on what is known to be valid and effective. In many ways, however, the fundamentals of SEO are still similar to what they always were. This is an appropriate time to see if your landing pages are as optimized as they could be or if they need some changes. If you want to make sure your landing pages are well optimized for the search engines, as well as appealing to your visitors, the following tips will help you.

There's no need to reinvent the wheel with landing pages -it's better to use designs that have proven themselves over the years. But first, one huge tip for you is to make sure your landing page design is the same as your main website design. When your visitors can make a smooth transition from your landing page to other pages, they are more likely to make a purchase. You will usually get the best results by sticking with landing page designs that are fairly familiar to most visitors. Reversing the background and font colors to look avant-garde or different is not the thing to do. Naturally, you have to consider your audience when designing your site. When in doubt, though, you should adhere to principles that have proven themselves over the years with landing pages. Most of the selling should be on your landing pages. If you're not careful, you can engage in hard marketing without even knowing about it. For example, strong calls to action are important, but people are weary of them. Everyone has come into contact with those huge buy now buttons and there are reasons that these things do now work effectively. So you should place calls to actions like get your downloads here. You want to provide a sense of ownership for your offers. Try this out and determine if things get better just because of this technique.

Something you will not see used a lot is placing a comforting note below your main call to action graphic. Even if you've mentioned everything relevant in the main section, you can drive home some crucial point at the end. So if you're offering a limited free or $1 trial, let them know how little they are risking. If you're allowing them to request a refund for up to 30 days, mention this again. You can remove some of their anxieties by reminding them of these details. Potential buyers are full of doubts when they are trying to make that all-important decision. You've probably gone through the same thing yourself.

Landing pages are some of the easiest pages to optimize and you will have no problem even if you are new to web business. Just take it one step at a time and avoid trying to do it all so fast. Make a few changes, see what it does to your traffic and then rinse and repeat if you have a good outcome.

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