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SpinDistribute.com Article Directory

The following article was published in our article directory on November 27, 2013.
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Renting the Very Best Mailing List

Article Category: Business

Author Name: Rob Fore

List building is one of the most important parts of building your web-based business because when you don't have a targeted email list you aren't going to get as much value as you would normally get from your customers or make as many sales. Of course, not everybody has the ability to build a list of their own and most people don't have the time required to make sure the list is good and that is what inspired the trend of mailing lists rentals. It's true, you can actually rent out entire email lists that have been built and cultured by their owners and that are ready to be utilized by you without your having to go through the process of building the list yourself. There are a few simple things that you should remember before you rent a mailing list, some of which we will be discussing below...

Before you jump head first into selecting the perfect little email list, just be sure that it has been kissed by Can-SPAM. This is very important because you do not want to start on a campaign and end up in trouble. Having someone to say that you are sending spam is really not a good thing. So, ensure that your company is not under the suspicion of creating and sending spam. Scrutinize the site of the person who is selling you the email list and see if you can find a privacy policy.

This is so that you have made the right decision before you proceed.

There is more than just getting the rental part correctly. Understanding what needs to be done to make your email campaign very successful is the rest. This cannot happen if your prospects are not receiving emails. This is why you should inquire if the replies are monitored by someone else. You should see if they can give accurate data on how many emails have been opened. This is so that there is complete transparency between you and the list owner before you pay anything.

Case studies can be very helpful; ask the website if you can have examples of the sort of response rates other products similar to yours have gotten after being promoted to the same list. Knowing all about the previous clients and finding out what kind of response rate they have gotten can help you understand the kind of performance your own products will have. If you find out that the website can't give you any real data then it might prove that the list is still really new and hasn't yet been tested. In these sorts of scenarios, you can choose whether or not you want to go for it or just skip it in favor of a different list to rest.

Renting out a great mailing list requires you to take many different factors into consideration, some of which we discussed in the article above. Obviously, however, if you would like to find reliable success when you rent email lists you need to weigh the pros and the cons and make sure that you haven't made any sort of hasty decisions. Make sure that you practice patience here and only invest in the lists that you know will offer you a return on your money.

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