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SpinDistribute.com Article Directory

The following article was published in our article directory on December 6, 2013.
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The Science of Working Your Business Backwards

Article Category: Business

Author Name: Roy Dunne

When starting out in an internet marketing business it's easy to get all types of scattered. I speak from experience on this one. Right before you even start advertising, you need to understand exactly what your objectives are, and exactly what actions and resources will most directly get you to that certain objective.

These actions are all that truly matter when constructing an online marketing business:.
1. Create Traffic.
2. Capture Leads.
3. Convert Sales.

You should optimise your business, however I can say from my own individual experience that determining what you need to do can be tough when doing this in a linear fashion, starting from traffic to determining the best ways to sell those leads.

You could know the best ways to generate traffic to where you want them to go, but if you do not have a compelling offer, they won't convert into a lead, and so on.

To actually get at the heart of the matter, you need to start at the end in mind (which, in this case, is sales for your company) and customize everything you do to fulfill that end objective.

Here's exactly what you have to ask yourself, in this order:.
1. Where are your SALES coming from? Who is in fact purchasing (or who do you want to buy) your product or service?

This should be at the core of all your advertising efforts. You have to know exactly who you want to talk with with your message and your products. How will exactly what you have to provide add value to your audience? What certain outcome do you want your audience to experience with your product or service?

2. Where are your LEADS coming from?

Exactly how are you converting your traffic into leads?

Do you have a valuable bribe that's pertinent to your audience? What kind of product would your target audience be interested in?

Are you advertising to golf enthusiasts? Perhaps they 'd such as 101 complimentary pointers on ways to improve their golf game.

If they're into extended travel possibly they would choose pointers on getting the best bang for their buck for their travels, or ways to manage long-lasting stay visa requirements for their particular countries.

The very best thing you can do below is to provide complimentary value (in the form of information or product giveaway of some kind) they can act on, then introduce a promotion of a item that provides your audience the ability to even better take advantage of the value you just gave them.

3. What TRAFFIC sources are creating these leads?

Exactly how are they seeing your content or offers?

Are you utilizing paid traffic? Social network? Search engine optimization? Online forums?

Discover where your most ideal traffic sources are and go from there.

Use this backwards model to reverse engineer your marketing strategy and determine where you should FOCUS.

If you aren't getting results, or are just beginning, then it's kinda hard to find out where your best results are originating from. What you'll wish to do in this case is this:.
1. Find someone who is doing exactly what you want to do.
2. Figure out where THEY are getting their sales, leads, and traffic.
3. Model after that individual who is getting the results you desire in the method you wish to get them.

Keywords: successful business,target audience,marketing strategy,marketing techniques,how to market your business

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