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SpinDistribute.com Article Directory

The following article was published in our article directory on December 16, 2013.
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The Artful Science of Composing Better Bullets

Article Category: Business

Author Name: Rob Fore

Most of the time people associate benefit bullet points with copywriting--a fair association since that is where they got their start. But a long time ago article and content writers discovered that bullets can be used in other areas of writing. They evolved even more when writers discovered that bullets do not always need to be used just for benefits. There are all sorts of ways to use bullets so it's good to understand them as well as employ them in your writing. Here are a few very solid tips to help you create bullets that hit harder.

With a moniker like "benefit bullets" it isn't hard to figure out why they are important. Try to remember, though, that bullets can be used in all sorts of ways and not only to highlight the benefits of something. The fact of the matter is that using bullets in your articles can really open up your content. A bullet list of between five and nine things can really shine some light on the rest of your article. It's important to remember, however, that each bullet point needs to stand on its own and shouldn't ever hold more than one idea or point. It's also better to use an odd number of bullets than it is to use an even number of bullets.

At the very beginning of your sales copy, always hint at something that is very important in relation to the offer you are presenting. You can do this somewhere in the first section which is the story or hook of your copy. If your hint is good and compelling enough, then that will sink into them and they will want to find out what it is. As you can see, this is all about drawing the reader more deeply into your copy. Emotions can be very beneficial for you, especially if the reader starts to feel them while reading your copy. Using this little strategy, you can create powerful sales copy that will help you immensely.

Copywriting is full of different "devices" (also known as tricks). But there is no magic or deception involved, it's all put right in front of their faces. They can read your sales letter a thousand times if they want to--that's something that you are going to want from them especially if they aren't immediate buyers.

One way of getting their attention is by addressing the most obvious questions and concerns that you know they are going to have. All products and services have some obvious questions that get asked about it. So just talk about those things in your copy--as subtly as you can. The best thing for you to do is just begin using them and experimenting with them. Avoid thinking that copywriting is all deception because it is not; but you have to decide for yourself. Also, never do anything that makes one piece of content look like the other you have written. Plus you really need to learn it and then practice using it so your understanding is deeper. You will not become a solid writer overnight, so just go with the flow of things and write.

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