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SpinDistribute.com Article Directory

The following article was published in our article directory on December 17, 2013.
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Discover 3 Common Adwords Mistakes That You Can't Ignore

Article Category: Business

Author Name: Rob Fore

No matter what site you have, what topic it is in, that theme it uses, or what market it targets, Google Adwords is a very simple way to use pay per click marketing to get targeted traffic to your site. The promise of Adwords is big and it does live up to expectations, but only if you do it the right way. If you just jump in without knowing the proper tactics, you run the risk of expending all your marketing funds for little to no result. PPC marketing looks easy, but the truth is, it takes time and effort to achieve quality results. You have to go through heavy-duty testing and then optimize your campaign correctly to turn it into a profitable one. After you have been able to develop a profitable campaign, you need to watch it, continue to test it, and continue to adjust it to keep it profitable. It needs constant attention to get real benefits. The good news is, with a little time and guidance, PPC marketing can be mastered and then you will be able to drive targeted traffic to your websites at will. In the following article we will cover the top three mistakes that you need to avoid when using Adwords for your marketing campaign.

1. You've failed to set a reasonable daily budget.

The concern when advertising using Google Adwords is that you'll get caught up in the heady excitement and electric pace and the next thing you know, you're out a ton of dough and you have nothing to show for it but some window shoppers. It's really easy to blow your whole advertising budget in a day or in just a few hours if you get a high number of clicks that don't convert to sales. However, decreasing your daily budget will allow you to spend a small amount per day which in turn will allow you to extend your campaign and collect data. This data will help you understand more about your campaign and how it's performing. It gives you the needed information to take the right decision to optimize your campaign and make it profitable. The first step to having that opportunity is a well conceived daily budget. You want your budget numbers spot on, not high or low.

2. Bid More Money On The Number One Spot

In addition to AdWords, there is an option to display your ads on the Google Content Network, a group of websites displaying ads. There are a number of issues with this, not the least of which is that the sites might not be reaching your target market, but also that you may be head to head with competition. Why does that matter to you? Keep in mind that this method is a high risk that may mean lots of spending and very little return. Plus, it is hard to track these ads. In other words, when you are starting your Adwords campaign, be sure to turn off the "content network" and focus your efforts with Google and its partners. Nonetheless, Google's content network has its benefits, however they're of another world.

3) Failing To Make You Landing Page Match Your Ad

If you landing page fails to mesh with your ads you're not going to generate much in the way of sales, it's pretty simple. You cannot have a successful campaign unless this rule is followed. The mistake many advertisers make is they don't match the headline of their landing page with the content of the ad. You have to let prospects know that they have reached the site they were after, this will keep them there and hopefully create the sales you are looking for.

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