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SpinDistribute.com Article Directory

The following article was published in our article directory on December 17, 2013.
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Success With Facebook Advertising - The Importance of The Basics

Article Category: Business

Author Name: Rob Fore

Facebook is turning out to be one of the most robust advertising platforms on the Internet. With the incredible traffic growing each day, you can certainly get in the mix and see what you can do, too. You'll be able to direct your ads to practically any market within their database of half a billion users.

In this article we will be looking into 3 crucial Facebook advertising tips that will help you with your campaign.

Advertising to one gender or another, only, can be a powerful way to target your market. Obviously it depends on your product/service, and as you know marketing/advertising differences exist if you want to solely target males or females. Women and men respond totally different to advertisements. It's quite possible to see excellent conversions if you target one group or the other, and write your ads accordingly. If all is done properly, then the costs for your advertisements should drop, noticeably. One excellent strategy is finding affiliate products for each gender, and then you're all set to run a test.

Once you have products in place, then you merely get your campaign and ads together and see what happens.

Along the same lines as gender, you can use age groups as the criteria for targeting. There are clear differences when you look at age groups and which ads they'll click on. If you take an ad, and then run two separate campaign that will show to different groups by age, you never know what you will discover.

The point we're making is obvious, you can optimize your campaigns to the highest converting age group. This will give you an opportunity to tweak the ad according to the results you see.

When you're analyzing your CTR's, take note of the average and not just what's going on at that particular moment. Unless and until you do your testing you won't know. Facebook doesn't have any such feature that lets you analyze this data, which means you should manually try to turn your ads on and off to what's giving better results.

The key to success with Facebook advertising is to learn more in addition to what you have just read. All the other activities that you would do for running short ads anywhere else apply at Facebook. If you're new, that's ok, and the more experience you do get the better you will do with this ad medium.

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