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SpinDistribute.com Article Directory

The following article was published in our article directory on December 28, 2013.
Learn more about SpinDistribute Article Distribution System.

Turning Website Visitors Into Customers

Article Category: Advice

Author Name: Dalmahoy Partners

Clearly, the first step in making money online off your web site or blog is to drive traffic. Please see our previous article on How To Drive Traffic To Your Site for more tips on generating traffic. Making money online requires more than just driving traffic, it requires turning website visitors into customers. If you are unable to convert a substantial percent of your visitors into paying customers, making money online will be quite difficult.

Making Money Online through Landing Page Optimization

In any endeavor, first impressions last. The web page where your visitors land on is called a "landing page". Your landing page can make or break your online business. Having an attractive landing page will invite visitors to stay and check out your web site, and it will help you increase your conversions. The landing page of your website must address a need or answer a question the moment it loads. Here are some ways you can optimize your landing page:

1) Multivariate testing is one way through which you can optimize your landing page. This method uses different content on the landing page to find out which mix yields the best conversion rates.

2) Targeting and segmenting is another means of optimizing your landing page. This method accounts for the search keywords, traffic sources, and online behavior of your visitors. It then determines which yield the best conversion rate.

The results from your previous visitors can help you recommend products to other visitors who have the same behavior. Using recommended products on your landing page can help you turn visitors into sales. Using predictive models allow you to target content to certain visitors. Populating a landing page with content and products that cater to specific visitors will yield better conversion results.

These are just two of the techniques you can use to optimize your landing page to yield better results. You can always use professional services to help you create quality landing pages. Two of the most highly recommended services on the market are Ten Minute Pages and Lead Pages. Thousands of visitors to your website are ego boosting, but it doe`s not automatically yield profits. You need to convert visitors to actual sales to boost profits online.

How to Convert Visitors to Sales

With the realization that turning visitors into sales is the key to making money online, you need to know exactly how you can do this. Besides creating an attractive landing page, here are some of other things you can do:

1) Create a User-Friendly Website

An easy to use website will attract not only more visitors, but also yields better conversion rates. The easier it is for your visitors to browse, look for information they need, and purchase a product or service will help you generate more money from your website.

2) Provide Clear Information

Provide your visitors and potential customers with clear information about the products and services you are offering. Give information about the features of your product and the benefits your customers will get from using your service. Talk about the price only after you have convinced your visitor about what your product or service can provide them.

3) Start a Blog

We gave this same suggestion for driving traffic to your site, particularly if you are a dropshipper. We would reiterate this suggestion and further note that for converting visitors to customers, writing a blog will help you gain influence and will give you a venue to connect with your target market and potential customers. A blog provides a platform to market your products and services indirectly without coming off as aggressive or pushy. With a blog, you can also broaden your network and get in touch with other online entrepreneurs in your niche.

Let us know if you have any feedback, and best wishes in your money-making efforts!

Keywords: Making Money Online, Affiliate marketing, dropshipping, online investing advice

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