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SpinDistribute.com Article Directory

The following article was published in our article directory on January 27, 2014.
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Make Money Online: Four Questions for Content Management

Article Category: Marketing

Author Name: Oscar Medrano

Content belongs to the most important elements of your online presence. You won't be able to make money online if people don't find your content useful.

If you look at the big retailing websites today like eBay and Amazon, you'll see that their websites don't just contain products that they sell. They are also filled with information for the users. Foremost are the user review features which aid buyers to make better decisions in buying the products. They also have buying guides for different categories of products with suggestions. These are major parts of their success.

That just gives a glimpse of the importance of content in order to make money online. Another aspect is in SEO. Search engines, primarily Google, are more intelligent than ever before that it's nigh impossible to fool them. The search engines are developing to provide users with results that lead to the most relevant content.

So, if you want to make money online, a strong content strategy is a must. There are a lot of experts out there that you can hire, but it could be costly. The good news is that you don't need to hire one to be competitive. In fact, handling your own content strategy will help you develop skills making you better in decision-making as you go along. As a guide, here are four questions to answer to help you get started.

Who is Your Audience?

Know your audience. This might have been repeated a lot of times in many different forms. But this stays strong because of its importance. Your content should be shaped and developed with the intended user in mind. It is much the same as building readership for a magazine or other types of publications. The difference though is that while a publication aims to draw in a wide audience, online marketing aims for a more specified audience. This is because it would be that specific type that would take action and transact business with you instead of just reading.

What is Your Brand?

As you try to make money online, you will convey your message across different mediums – in your website, social media posts, video clips, direct emails, and the like. It's just correct to utilize them to full extent. However, you should remember that consistency is important. Follow the branding that you are trying to establish. Your audience should know it's you when they see it no matter which platform you are using.

What's the latest in SEO?

It was already mentioned above the importance of SEO for you to make money online. While you should primarily build for humans, you should not neglect search engines. Thus, you have to keep yourself updated with SEO know-how. The good thing is that there are many sites out there about SEO that will help you learn the basics up the latest information about SEO, especially when Google and other search engines are making changes in their algorithms to counter spam. Even the littlest of these changes can affect the how traffic drives to your site.

How much do You Love Your Industry?

Your content strategy will be best developed if you love what you're doing. If you don't immerse deeply enough, you won't do well in the competition, and thus, you won't make money online. Loving your industry will give you the drive to understand it well and see the gaps – which you can use to rise above the competition.

Keywords: make money online, work from home

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