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The following article was published in our article directory on February 27, 2014.
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A POV of a Copywriter's Job Description

Article Category: Marketing

Author Name: C Calen

People who are into media products but not necessarily those who are behind these products probably have the slightest idea about what a copywriter job description is. There are common mishaps that are sometimes ridiculous enough to be thought of. In understanding this, the regular POVs or point of views should be taken to consideration. That way, the copywriter's job won't be taken for granted.

POV # 1: The copywriter "copies" written work.

Hilarious as it may seem, the answer is a big NO. The job of a copywriter does not mean having to duplicate written words. Why not call them photocopiers instead, right? Copies that copywriters work on are messages and creative executions of promoting products, goods, or services. These are group of words that put a call to action to consumers' ears, which is called purchase. The job entails creating these messages, putting them into media platforms such as print ads , TV commercials, website banners, etc. Meaning to say, copywriters work in the name of advertising as the arms that make people part ways with their money.

POV # 2: The copywriter job description includes being rich.

Heavens, no. However, it is a fact that with every task engraved in the copywriter job description he is entitled to advance economically someday. Since some are aware that putting up advertisements is indeed expensive, a copywriter does not put out money when doing his job; it's the client's call. Copywriters commonly work for advertising agencies and clients come to them to increase brand awareness.

As school projects have budget allocations, clients come with a financial strategy on the amount that should be spent on the task. Now, it is part of the copywriter's job to operate within that scale. Given specific figures, the creativity and connections of the copywriter will be put to test. Some companies may still be working on their financial growth but would really like to invest in advertising campaigns. It is up to the copywriter to make it all possible.

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POV # 3: After writing a copy, the copywriter's job is done.

Wrong again! Although some companies design the job like this, it is the trend that after the copy is polished, the copywriter will go to the next phase of his work: execution. Depending on the media to be used, it is imperative that the copywriter job description entails working with production people like actors and directors. After all, he is the one who wrote what is bound to happen. The copywriter should cast the right people for the job, again depending on the media platform to be used. Also, it is still part of the copywriter job description to oversee that the process is flawless. Most cases require the copywriter to revise, edit, and proofread the copy again to address the client's demands.

POV # 4: The copywriter does JUST that.

(Insert wrong buzzer sound here) Keep in mind that everything that a copywriter does influence people. Since advertising deals with persuasion, copywriting is difficult. Imagine changing people's latent attitudes and influencing them to drop their loyalty to Brand X and take a chance on Brand Y. With salesmanship in print, one cannot call the profession JUST that.

There is both art and science to it. The copywriter job description includes a fine print saying "creativity" to be able to touch consumer senses with words. Science enters the copywriter job description as he needs to deal with straight facts about the product being promoted, not to mention the technical aspects of it. So the next time someone belittles copywriters, remind him again who convinced him to make that sudden drive-thru to McDonald's.

Keywords: copywriter,copywriters,web copywriting,website copywriter,copywriter salary,what is copywriting,copywriter job description

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