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The following article was published in our article directory on March 11, 2014.
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What Copywriting is All About?

Article Category: Business

Author Name: C Calen

It is said that if one wants to earn six figures or more at the comfort of his home, then he should consider being a copywriter. In a world where jobs are trying to play hard to get, jobs like freelance copywriting sounds like a good way to go. With the right words, copywriting will put food on the table. Also, a road to a career may actually be under construction. Before venturing to the unknown waters of copywriting, ask this question first - what is copywriting?

There is no need to conduct comprehensive research to know the answer. In fact, it is written all over the TV, newspapers, magazines, web, and other form of mass media.

What is copywriting in general?

Copywriting is the art and science of coming up with ideas and transforming them to persuasive messages called "copies". These copies pretty much sums up what is copywriting but still needs to undergo a few phases to be effective and affective. The copies are then translated through creative executions before released. Copywriting undergoes mass communication, which means that the copywriter is a sole salesman who reaches heterogeneous audiences at the same time with the same message. Instead of spreading a brand's message by word of mouth, copywriting saves time with just a couple of written sentences.

What is copywriting for the aspiring copywriter?

As a copywriter, one must view copywriting in different ways. First off, it is a paid promotion. Coming up with a copy means being able to work behind a specific budget - the client's budget. The size of the allocation might affect the medium to be used to transfer the promotional message.

Then again, what is copywriting without effect? Copywriters should touch the different levels of effect such as the affective (emotion), cognitive (mind), and more importantly the behavior which makes the audience respond through acting upon the message .

Also, one cannot do a copy unless he breathes its parts. After all, what is copywriting without the copy, right? A copy should have a headline which contains the promise of a benefit. This also has to have an advertising claim (e.g "We are number 1"). A sub-headline also works as a support to the claim, although not all ad copies use this.

The next part is of utmost importance next to the headline - this is called the body of the copy . Here is where the headline gets amplified through showing proofs such as trade data, scientific evidence, and testimonials. With much luck, a copywriter could snag his audience at headline and have them for good, thanks to the body copy.

Finally, there is the call to action. This answers what type of response the copywriter wants to receive. If he wants to get a call from the audience, he would probably set up vanity numbers (e.g 855 - GETADEAL) at the end of the copy. Yet again, what is copywriting if it gets no hits of reaction?

What is copywriting for the audience?

The receivers of the persuasive message are important success indicators for the copywriter. A copywriter is often viewed as a manipulator of pockets, but the truth is it is still up to the audience if they would like to be moved by a certain ad copy or not. For the audience, copywriting and its product is a reminder or a notification that a certain brand exists... and that they NEED to have, consume, or use that brand NOW. Given this, what is copywriting anyway without the idea of telling people that they indeed have a need? It's just that they don't know it yet.

What is copywriting for a brand?

A product and a brand should not be mistaken to be the other. A product is something in general or a generic "something". For example, saying that a product is a car, then Jaguar is a brand. A brand is the label added to a product. For a brand, copywriting is the way to put it in the consumers' top-of-mind awareness, meaning that when they think of a car, they should think of Jaguar.

In addition, what is copywriting without sales? When consumers choose a certain brand, copywriting is the one that takes the brand to its gross stage where its sales will grow. The next stage for a brand would be its maturity stage and thanks to copywriting, the sales will reach the highest peak. Eventually, the brand will face the stage of decline and still need copywriting to be there. After all, what is copywriting without the challenge of reviving a declining brand through new campaigns?

Every key player in the success of copywriting has various ways to define it. It is of the essence to put oneself in the shoes of each of these key players in order to come up with an irresistible message that will surely put a brand to its retentive stage where it gains loyalty, recall, and repeat purchase time and time again.

Keywords: copywriter,copywriters,web copywriting,website copywriter,copywriter salary,what is copywriting,copywriter job description

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