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The following article was published in our article directory on March 14, 2014.
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A Copywriter's Day: Copywriter Job Description

Article Category: Marketing

Author Name: C Calen

A copywriter is one who composes a text that is used to sell a certain product or service. The text written by the copywriter usually appears in newspapers and magazines with an advertising picture or used as a catchphrase in a television or radio commercial. Copywriters are in demand nowadays as they do not only write for the usual channels, they now also write ads for websites and social networking sites. This article should give you an overview of the copywriter job description.

The copywriter job description is now broader. Copywriters do not only write copy, they also handle a handful of other responsibilities.

Research - A copywriter must be able to do intensive research on the product he is selling and its market. To be able to communicate effectively with potential consumers, the writer must have a deep understanding on what the consumer really need and how the product can address this need. The copywriter must also possess substantial knowledge about the company's competitors. This way, he would be able to write about how the product is different and why consumers should choose to buy this particular product over another brand.

Brainstorming with other members of the advertising team - Mostly, a copywriter is a member of an advertising team. A copywriter can also be an independent contractor who was hired to write the text that will compliment any skit or picture that is already in place. Whether the writer is an employee or an individual contractor, he needs to brainstorm with the creative team to know the client's preferences. It is important for the copywriter to understand the client's instructions.

Writing - Perhaps the most important part of the copywriter job description is writing. Copywriters are responsible for writing the text needed to sell a certain product, idea, person, or service. It is very important at this point that the he would use interesting words to capture the audience. Writing a copy is more like doing a sales pitch. The copywriter has to get attention of the targeted consumer, relay the benefits that the consumer can derive from the product or the service, and then convince the consumer to take action. It is important to write many versions of the copy so that there are a lot of options that the client or the company can choose from.

Checking- It is essential that the information delivered in the text or ad is accurate. The copywriter also has to check if the tagline or text has been used before. It is the responsibility of the copywriter to make sure that the copy is not only grammatically correct, but the information contained in the copy must also be precise and truthful.

Revision - The client might request to tweak some parts of the copy. The copywriter is responsible for altering the original text if needed. Revision is an important part of the copywriter job description. A copywriter must be open to criticism and take such constructively.

Some copywriters, especially those involved in TV commercials can make suggestions as to who the company should hire to do the pitch. Some are involved in the overall production and distribution of the ads but mostly, copywriter job description only includes research, brainstorming, writing, checking, and revision.

Keywords: copywriter,copywriters,web copywriting,website copywriter,copywriter salary,what is copywriting,copywriter job description

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