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SpinDistribute.com Article Directory

The following article was published in our article directory on March 14, 2014.
Learn more about SpinDistribute Article Distribution System.

A Quick Look at Copywriting

Article Category: Marketing

Author Name: C Calen

Copywriting is defined as composition of words or text to market or advertise products, services, organization, and causes. In copywriting, you do not merely present information to your readers. What is unique about copywriting is that its main purpose is to persuade potential costumers to purchase a product, avail of certain services, vote for a certain politician or political party, or join and help certain cause-oriented groups. It is a process where copywriters send a intense commercial message to urge their prospective consumers to take immediate action. Copywriters are more than just writers, they are marketing experts.

The text produced by copywriters is called a copy. A copy is the written form of sales talk. However, unlike the face to face sales spiel delivered by regular salesman, it can reach a wide variety of potential clients. Copywriting is usually used in composing taglines for newspaper ads, television and radio commercials, and political ads.

But, with the growing power and utilization of the internet, copywriters also write copies used for sales emails, websites, and search engine optimization. Copywriters even write taglines that are posted by online marketers on Twitter, Facebook, and Instagram. A copywriter is more powerful than a regular salesperson simply because he can sell products to a bigger audience. The text that copywriters write is powerful and can be converted to sales, new clients, or new business opportunities.

Copywriters must make sure that the copy provides information about a certain commodity, its benefits, advantage, cost, and what separates it from its competitors. Some forms of copy, like marketing emails, are written in formal form and must look like it is professionally written. But copywriting is also a form of art. Copywriters must see to it that each phrase is carefully crafted. In some projects or types of copywriting, copywriters can have fun and play with words to catch the interest of their readers.

Copywriters have to make sure that the slogan, tweet, marketing email, or ad that they are writing should be attractive to the readers. Copywriters must use persuasive and interesting words. Everyone is busy nowadays so it is extremely important for copywriters to write a catchy and edgy text so readers would know that this one is worth of their time. Once the reader is hooked, copywriters must ensure that sentence have force in convincing the reader to take action. This is when the copywriter explains the benefits and advantages of the product that he is selling.

In writing a text or an ad, copywriters must not only have exceptional writing skills, they must also be creative and knowledgeable of the product, cause, or people that they are selling. To produce a good copy, copywriters must do extensive product research. A good ad is essential in generating more sales and in boosting the company's reputation. Therefore, copywriters must also employ impeccable writing techniques to make sure that the copy raises the prominence of the product and the company.

Copywriters are very important key players in an advertising campaign. Great copywriting, along with product integrity, can take your company to places and double your sales.

Keywords: copywriter,copywriters,web copywriting,website copywriter,copywriter salary,what is copywriting,copywriter job description

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