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SpinDistribute.com Article Directory

The following article was published in our article directory on March 19, 2014.
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Marketing Mens Body Lotion

Article Category: Lifestyle

Author Name: Johnny Hobston

There are a number of men that are suffering from dry skin problems but these are not normally treated. The reason for this is that a majority of men typically ignore this dry skin condition until they worsen. Dry skin is typically seen in farmers or cattlemen due to the nature of their work. Working under the sun makes their skin more susceptible to dryness due to the low humidity and high temperatures. This resulted in the development of mens body lotion as well as moisturizers by skin care manufacturers.

Unfortunately, the concept of mens body lotion as a marketable product has not caught on despite the repeated alterations in the formulation to make it more masculine. Even with an increase in the advertising budget, the number of products sold is still disappointingly low. The reason is that it is not considered manly to use body lotions to alleviate the skin dryness caused by the weather even if these are marketed as masculine products. A majority of manly men will only use these products if they are ordered by their doctors or dermatologists to use them.

Another objection to the use of body lotions by men is that they are afraid of being teased by friends. The fear of humiliation can be a significant basis for the failure to sell mens body lotion. This is in spite of the fact that a lot of men will need to use this product to mitigate the effects of dry skin especially when they are into outdoor sports such as sailing, biking, or fishing.

Actors are the most influential when it comes to marketing mens body lotion products. This is because ordinary men have a tendency to emulate the popular actors especially when these are marketed to increase their popularity with women. This is despite the fact that body lotion is still considered to be primarily used for babies, children, and by women. Marketing campaigns using popular actors led to the increased acceptability of basic masculine products such as shaving creams, deodorants, and soaps.

The most popular body lotions are still those that are formulated with shea butter ingredients since it is designed to ease the pain of skin irritations. The advantage of using body lotions with shea butter is that it is easily absorbed by the skin as well as having only a mild and generic scent. The body lotions formulated with shea butter is more often purchased by couples since no greasy residue is left on the body after a massage.

Generic Body Lotions

Most men will more often make use a generic or universally prepared body lotion. The reasoning behind this is that the generic lotions have a mild scent, which will then be easily masked by a favourite cologne or shaving cream. In order to force manly men to make use of a mens body lotion, their wives or girlfriends will have to purchase it for them for their birthdays or other special days and compel them to make use of it.

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