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SpinDistribute.com Article Directory

The following article was published in our article directory on April 4, 2014.
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Facebook as a Social Media Powerhouse

Article Category: Internet

Author Name: Kristjan Sigurjonsson

Founded in 2004 by a team of University students headed by Mark Zuckerberg, Facebook has developed into a million-dollar company that took the world by storm. From what started out as a simple network for Ivy League students, it expanded its social networking service outside the school community, eventually becoming a complex company and a successful invested social network that powerfully controlled the internet scene. The network's mission is to openly connect people through sharing and posting, allowing its users to relate with friends and family, discover trends and topics, and to share and express their sentiments, whenever they want to.

With its continual growth and development, Facebook is leading the pack along with other social sites such as Twitter and Instagram. The network, with its ceaseless improvement on its various features and services, continues to encourage more users. According to Huffington Post, the network is so massive that it would easily be the world's 3rd largest country with a population twice the size of that of the U.S, if only it were a country. With an estimated 5 million wall posts, 2 million photo uploads, and 10 million comments posted during an average 20-minute period back in 2010, and with 9 billion photos being posted every month, Facebook seems to powerfully invite more and more online users.

With numerous people joining the online community, Facebook is not only an avenue for self-expression and reconnection, but has also become a target for enterprises , easily subjecting it to social media marketing. Last October 2013, Facebook reported that it has 1.19 billion monthly active users, with an increase of 18% year-over-year, and 728 million daily active users, with an increase of 25% year-over-year. With as much information and activity happening on the social network, it attracted many investors, companies, and organizations. With its ideal environment, businesses emerged and used the network as a means of connecting with its market.

Today, Facebook has become a social fad that continues to dominate the online world with the help of opening its network to various opportunities for businesses. As of late 2013, revenue totaled to $2.02 billion; an increase of 60%, compared with $1.26 billion in the third quarter of 2012. Adding to this, revenue from advertising was $1.80 billion, a 66% increase from the same quarter last year. In fact, as of 2011, 84% of brand "likes" come from advertisements on Facebook. Organizations seem to make use of the network as a means for product advertisement and marketing, due to its wide range and unlimited availability of users.

With the network's easy and friendly environment, more and more users are attracted to join and stay in the community for long. Mark Zuckerberg expects that the network would still grow and bring in the next five billion people this year. Having this said, there would surely be more expected business opportunities to come.

Keywords: Social media marketing, facebook, Google+, Pintrest, Twitter

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