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SpinDistribute.com Article Directory

The following article was published in our article directory on April 14, 2014.
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The Power of Connections: The Secret of Social Media Marketing

Article Category: Internet

Author Name: Kristjan Sigurjonsson

In today's active society, modern day entrepreneurs and businessmen, beginners and experts alike, all want to get hold of two things: buyers and money. With a lot of competition in both local and international markets, businesses compete to find new ways to entice consumers to patronize their ideas and products. With today's rapid increase in technological advancements came a new business style known as social media marketing, the technique or method of drawing in a larger audience through the use of social media. This means of marketing has proven effective, most especially now that society's attention is dominated by social networking sites such as Twitter, Facebook, Google+, and Pinterest.

The efficiency of the social media marketing method boils down to social media's accessibility and availability. Generally, social media marketing centers its efforts on marketing and advertising through the use of social networking sites that continually expand every day. Hence, anyone with internet connection and access to these sites would automatically be a potential customer. With the internet as its medium, marketing online would allow not only an influx of target market, but as well as an unlimited access to a variety of internet users day and night. With a large number of users sharing posts and messages, the word of a certain event, product, or company, immediately circulates and later on draws in more and more attention. This develops into a strengthened relationship between businesses and its customers, allowing them freely to immediately respond, interact, and communicate with them. It also fosters a harmonious way of receiving customer feedback to develop customer service. With its wide audience and means of access, social networking sites make it possible for social media marketing to gain success in today's community.

Adding to social media being accessible and available for all, it has also proven to be a flexible way of marketing. Basically, to post and to communicate with other users has become increasingly easy nowadays. With a simple click, one could share, like, and comment on a post, video, or picture. One could also easily post or create something, and even set it as a trend. With this, a lot of new entrepreneurs and businessmen manipulate the system even without much experience. One can also interact and associate with other businesses and create collaborations. Adding to this, social media marketing does not normally require a large amount of money for it to take off. Companies and organizations only need a relatively limited amount, due to the fact that users are the ones who do the work for them, for example, by 'retweeting' or 'reposting' photos and information to their online friends and followers. Organizations therefore gain more attention and more income without much capital or payment, reducing total marketing costs. It also helps that social networking sites operate nonstop. Given its flexibility, social media marketing becomes more useful and more beneficial for businesses, compared to other techniques.

Keywords: Social media marketing, facebook, Google+, Pintrest, Twitter

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