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SpinDistribute.com Article Directory

The following article was published in our article directory on April 16, 2014.
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Twitter: An Internet 'Big Boss'

Article Category: Internet

Author Name: Kristjan Sigurjonsson

Back in 2006, Jack Dorsey and his team created Twitter, a social service network that allowed self-expression and micro-blogging. The network gained immediate attention, with it having 500 million registered users who posted 340 million tweets per day in a span of six years. It is now one of the most-visited websites on the internet, and has come to compete with large social networks such as Facebook, Google+, and Pinterest. With its rapid increase of users, as well as its good feedback in social media poll boards, the network has gained much attention throughout the years with analysts expecting it to blossom in the next years to come.

Twitter has a fast-growing community that provides entertainment and information not only to the younger generation of society, but to the older ones as well. With its easygoing flow, it is set to be an ideal medium for business advertising and marketing. With 89% of 18 to 29 year olds on social network, and 72% of online adults using social networking sites, Twitter has become popular when it comes to broadcasting updates and posting ideas on the web. According to Huffington Post, Twitter had an estimate of 95 million users last 2011 with a growth rate of 26%. There is also a 25% growth in the number of tweets per day, amounting to a total of 95 million; a larger amount, compared to that of the year 2010 wherein there were only 27 million tweets per day. In fact, today, the network is said to be welcoming 300 thousands of users per day. With a large scale target, businesses often choose Twitter to immediately and directly reach and interact with their customers.

Using the network as a tool for social media marketing, it centers on direct communication and broadcast. The network provides an easy way of connecting with other people, hence word would surely reach its target market when it has to.

The company generated $139.5 million dollars in advertising sales during 2011 and has grown ever since. This is mainly because the company provides easy opportunity for advertising and promotion through the use of instant messages that can be linked to different websites, photos, and videos. With a strict character limit, the network sets-up a direct system of broadcasting ideas and information to a certain group of people known as "followers." Advertisements can also be made on users' Homepages.

Twitter has also been able to device a way to transmit and share trending topics online. Trends usually come from an overflow of tweets referring to or using the same key words of a given idea. Once considered a "trending topic," the idea would be able to reach a wider audience.

The network is said to be a growing community, and is expected to develop more throughout the years. With many users attracted to its easy way of broadcasting and communicating with one another, Twitter is definitely another powerhouse to reckon with as it dominates the online world.

Keywords: Social media marketing, facebook, Google+, Pintrest, Twitter

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