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SpinDistribute.com Article Directory

The following article was published in our article directory on April 9, 2014.
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How to Succeed on Google Play

Article Category: Computers and Technology

Author Name: Mike Johnson

Build Your Own App Dev Empire for the Android™ at
Even though Android has the largest smartphone market share
and the number of Android app downloads are almost twice as
large as those of iOS apps, so far Google Play remains slightly
less competitive than the AppStore, so if you've developed an
Android app, now might be the right time to market it.
The question of monetization is just a matter of time, once
people get used to Google payment mechanisms the situation
will gradually change for the better.
Here go the most important factors that you should take into
account if you're determined to succeed on Google Play:

App Design

Because many iOS developers decide to port their apps to
Android, there are tons of apps on Google Play that are poorly
designed and have lots of bugs. Designing your app specifically
for Android-powered devices might be that competitive edge
that will make your app stand out from all the competitors.
There are solid examples, when iPhone/iPad app developers
doubled their income having decided to develop a separate app
for Google Play.

Make device and OS support your top priority

There are so many Android devices out there, some developers
tear into pieces trying to figure out, which of them to support.
Keep in mind that 20 devices make up 80% of the whole
Android share, also more than 90% of all Android devices
support OS 2.2. and higher, so the solution to this problem is
easier than you might think.

Take the advantage of the low cost client attraction

The iOS market's rates are caused by huge competition
between the developers. Android offers great opportunities to
develop your own market segments and test new strategies at
a much lower price.

Ensure the maximum searchability of your app name

Define the most relevant keywords and make sure you include
them into your app's name. Potentially this will allow you to rank
80th-100th in the search results, so if you want to maximize the
effect, try to replace the app's name in the title with its keywordrich
description. Include the app's name into its description –
this way users won't have any trouble finding it by name. Unlike
iOS, in Google Play it's possible.

Know your way with keywords

Be wise, when using keywords in the app's description –
include each relevant keyword no more than five times. This
can help boosting your app's rankings in the search results by
10-20 positions. Make sure you don't overdo it.

Permanent activity works best

Google Play rates applications based on long-term user
attraction – apps that attract and retain a large number of
satisfied users over a considerable period of time rank really
high. Make sure your marketing campaign is a long term
strategy and the projected activity is no less than 2-3 months
(unlike short term campaigns on the iOS market).

Always aim for user loyalty

Customer loyalty has a huge impact on your app's rankings, so
you might wanna tailor your marketing strategies to define what
kind of advertising appeals to this segment the most.

Don't be afraid to experiment

Build Your Own App Dev Empire for the Android

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