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The following article was published in our article directory on May 3, 2014.
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8 Annuity Marketing Positions and Companies

Article Category: Finances

Author Name: John Wellington

Discussed below are eight types of annuity marketing positions and companies that are crucial in putting up a thriving sales tactic.

General Agent

A general agent is responsible in dealing directly with consumers, insurance agents, and insurance companies for valuable marketing. Considered as one of the highest positions in annuity marketing, general agents are key providers of commission payments, sales incentives, sales proposals, marketing contracts & appointments, product pricing information, sales training, and sales support.

Commercial Banks

Banks usually generate large amounts of annuity marketing results. "Branch-based" finance staff at commercial banks serves as the "annuity salesperson" and is held accountable in selling annuities via "credit unions".

Financial Supermarket

"Financial Supermarket" is a phrase used by annuity marketing experts in reference to companies involved in a wide range of marketing and financial services like annuity sales, employee benefits, asset management, insurance, banking, and more. Larger banking institutions such as Fidelity and Charles Schwab fit this description .

Brokerage Firm

In the securities and exchange industry, annuity marketing is utilized via brokerage firms. The latter is similar to brokerage deals in terms of targeting sellers and buyers of products aimed for marketing and insurance.

Wire House

Wire House is a term referred to as larger brokerage firms that are initially networked. This allows annuity marketers or brokers to buy and sell orders from different firm branches.

Broker Dealer

A broker dealer can be in a form of an organization responsible in buying and selling annuity marketing securities (on behalf of the marketers and their potentials). Majority of well-known financial companies relies on broker dealer activities such as transactions for mutual funds, stocks, bonds, and weekly financial transactions.

Independent Marketing Organization (IMO)

IMO supports (and recruits) financial advisors in behalf of the company that is affiliated with. In some cases, an IMO can provide their own financial advisor as long as they have knowledge in sales incentives, commission payments, client proposals, product pricing, sales software, lead generation marketing, and contracts.

In addition to lead generation programs, consumers typically have partial interaction with IMOs.

The nature of a relationship between an IMO and insurance company is changeable regardless of the sales generated. But the good thing about it is that the IMO serves as "intermediary" between the financial advisor and insurance company.

Field Marketing Organization (FMO)

An FMO is similar to IMO in terms of being intermediary. To simply put, an FMO deals first with insurance companies in addressing certain issues. FMOs can also convince a financial advisor or provide their own as long as he/she is knowledgeable in sales incentives, commission payments, client proposals, product pricing, sales software, sales marketing, product training, and lead generation programs.

"Independent Insurance" FMOs, meanwhile, are dedicated in meeting the administrative, distribution, and marketing needs from self-governing financial advisors and companies. The Ohlson Group is the largest independent insurance FMO (with over 10,000 clients since its inception in 2012) in North America today.

Keywords: insurance marketing, insurance leads, annuity marketing, annuity leads

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