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SpinDistribute.com Article Directory

The following article was published in our article directory on May 9, 2014.
Learn more about SpinDistribute Article Distribution System.

Cost-effective Insurance Marketing

Article Category: Marketing

Author Name: John Wellington

Insurance marketing is the simple method of promoting insurance to potential clients. There are various ways to do insurance marketing such as 'cold calling, 'automated-calls' and 'post-card mailing'. But as the time changes so do the traditions.

There are different ways for you and your company to effectively sell insurance to prospects. One of the most cost-effective ways for insurance marketing is called 'drip marketing'.

This kind of marketing is not exactly new but is still one of the most effective ways to gain prospects for your product. Insurance marketing has adapted this mode as well and, according to some sites, has been proven to work.

What is Drip Marketing?

Drip Marketing is the simple process of having pre-written material to solicit prospects to gain potential customers. A message is sent to these prospects. The message contains previews of the marketed product in a manner that will be attractive to the prospects. The purpose of this is to promote the product without completely giving out all the lengthy details which might be daunting for the reader. These messages are sent repeatedly to the prospects for them to see and be reminded.

There are different ways to execute this, but the most common kind of drip marketing is through email. A database of email addresses is present and messages are sent to each one of them. An automated program sends based on the recipient's behavior, such as opening the email and clicking the links.

Other kinds of drip marketing are traditional mailing and social media. Both are also very cost effective, but the most recommendable one would be the former.

Insurance Drip Marketing vs. Other Insurance Marketing Strategies

As mentioned above, there are other forms of insurance marketing. Most of these are no longer practiced for practical reasons.

Cold Calling - This is the practice of directly calling the prospect via telecommunication. Cold calling was effective due to the nature of communicating to a live person. However, this has been outmoded because of the expenses you need to consider to hire callers and agents.

Automated Calls - After Cold Calling, Automated Calls are the ones next in line. This method is more practical than the former of course. Automated calls save more time and money. But having automated calls or 'robot callers' has now become illegal in most states. Only charities and hospitals, to name a few, are allowed to have this.

Post-card Mailing - Post-card mailing can be very efficient. Mails are sent to prospects which might generate clients eventually. Although Post-card Mailing is not exactly outmoded, the cost of sending thousands of letters can be quite expensive which led to its downfall.

There are websites that offer affordable promotional campaigns for insurance marketing through the drip method. These sites usually have enormous databases for prospects that are in need of insurance plans.

Getting the message through and making attractive compensations are what you need to get clients. But spreading the message must also be effective.

Keywords: insurance marketing, insurance leads, annuity marketing, annuity leads

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