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The following article was published in our article directory on June 17, 2014.
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Advantages of incorporating your blog

Article Category: Advice

Author Name: Dion Walker

Incorporating your blog brings a number of significant benefits that, for most business, supply ample need to pick integration.
I. Visitor benefits
Due to the fact that it showcases your more relateable human side, a (well-written) blog is an excellent means for site visitors to get to know your company.
Numerous website prospects today anticipate to discover a business blog site on your website and would be disappointed if they do not.
An incorporated blog develops a more seamless prospect experience.
II. SEO (Search Engine Optimization) advantages
All backlinks to blog posts will contribute straight to your internet site's overall SEO strength since those backlinks are indicating your major domain. This assists all your business internet site pages rank higher in search results page.
Due to the fact that Google loves content-rich authority websites, simply having more content pages on your website will certainly likewise help the entire website rank better.
III. Business benefits
Having a blog on your company website helps place you as an idea leader, not just a supplier of product or services.
Site visitors who find your article will certainly already be on your business site, that much closer to taking whatever conversion action you are targeting (e-mail opt-in, content download, purchase, and so on).
It's simpler and less expensive to build and maintain a single site.
It's simpler and cheaper to develop and promote a single brand.
Integrated Blog Example
To see an extremely effective example of this sort of blog, have a look at www.moz.com, which supplies a few of my favorite SEO and marketing tools.
The business blogs are showcased plainly in the main site navigation. Go to the blog page and you'll see a lots of well-written, efficient unbelievably useful article spanning all elements of online marketing. Numerous posts are from visitor bloggers.
Seldom do these posts straight promote company products. Rather, they have served to firmly establish MOZ.com as an idea leader in this area. This leadership brings in readers in droves. It also brings in backlinks, which increases the overall SEO authority of MOZ.com.
Advantages of keeping a different blog site
With all these integration benefits, why might you rather opt to keep your blog site separate? Right here are some sensible reasons:.
, if you want a scope that isn't really extremely pertinent to your business's main providings.
.
If you want a "tone" that isn't appropriate for your company's primary website.
, if you want to promote your blog as its own brand name.
.
If you want to promote yourself as a more unbiased market professional.
If you may wish to sooner or later sell the blog but keep the company site.
If you could wish to someday leave or sell the company however keeping the blog site.
Separated Blog Example.
To see an extremely efficient example of this type of blog site, have a look at www.quicksprout.com, which is written by Neil Patel, one of my preferred bloggers.
Neil established CrazyEgg.com and KissMetrics.com, and he likewise runs his own consulting practice. His blog posts typically reference these other businesses and assist drive traffic to them.
But the primary function of his QuickSprout blog has actually been to develop himself as a popular industry expert, which he has attained in spades.
What about SEO?
Note the glaring absence of SEO (Search Engine Optimization) reasons for keeping a different blog. This is because if your objective is to enhance your primary site's SEO authority, the best method to do so is with an incorporated blog.
That didn't utilized to be the case. In the old days (2+ years ago), you can construct any number of different website, point the majority of their links at your major site, and effectively inflate your main internet site's SEO authority and Google search positions.
Not any more.
For evident reasons, Google does not such as artificial link structure. It does not well serve Google's consumers, who want to see the very best, most appropriate websites, not the websites that SEO "experts" manipulate into the positions.
Google is much better at acknowledging and discounting such website connecting schemes, which have different attributes than natural connecting that happens from real 3rd celebration sites. Google likewise provides much less value for multiple links from the same site.
In other words, getting a single link each from a handful of trusted 3rd party authority websites will certainly be better to your site's SEO strength than getting hundreds and even thousands of links from low-value sites.
Yes, you might work to construct quality backlinks to your blog site website so that its links, in turn, pass more value to your major website, however you're still utilizing an unneeded middle man. Those backlinks that it attracts will immediately and more directly assist the SEO value of your primary internet site if the blog site is part of your major website.
What about keyword focus? Can't a different blog site achieve much better Google positions and more search traffic because you can enhance everything, including the domain name, for a valuable keyword?
Yes and no. Exact-match and partial-match domain names still supply some ranking value. You're overlooking to think about the very significant additional ranking boost your blog site posts will certainly get simply by existing on your primary company website rather than on a different lower-authority blog site.
And your supreme goal is to have your company internet site found, not just the blog web site, right?
Bottom line: If your company website is your main focus, any SEO-building efforts will be more reliable when your blog site belongs to your company web site.
Exists a middle ground?
Sure. If you're still unsure, you can compromise by hosting your blog at a different domain but including a popular connected to your blog site from the major navigation of your company site.
This strategy provides most of the site visitor benefits explained above-- They can quickly discover your blog site and learn more about your business much better. The tradeoff is that you lose all the prospective benefits of having a genuinely separated blog site other than the capability to quickly remove it from the business website later on.
Conclusion.
For most companies, having your blog totally integrated into your major site is the very best alternative-- for your site visitors, for your SEO, and for your leadership positioning. However there are some special cases where having a separate blog site is the right option.
Use this analysis to select the approach that finest meets your goals.

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