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The following article was published in our article directory on September 11, 2014.
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Samsung is leading the Smart Appliance industry with innovative products for every part of your home

Article Category: Home Management

Author Name: Mark Royer

In Manhattan's Meatpacking District, a group of Michelin star-rated chefs were whipping up gourmet appetizers for a crowd of more than 100 people, mostly members of the media.

Celebrity restaurateur-chef Daniel Boulud, for example, made Colorado Wagyu wine-braised short ribs. The culinary offerings from the other chefs included duck foie gras royale, accompanied by champagne.

And all the cooking was done in a demonstration kitchen featuring Samsung's Chefs Collection line.

Samsung Electronics America Inc., the U.S. unit of the South Korean electronics giant, was the host of the evening party last month. The media got a close-up look at Samsung's latest line of home appliances. Its Chefs premium kitchen collection was center stage at the festive showcase, which many of the company's top U.S. and global executives attended.

The party was serious business. Long an industry leader in TVs and now smartphones, Samsung has turned its attention big-time to white goods-- refrigerators, washers and dryers, dishwashers and ranges. And it's making solid inroads against leaders such as General Electric, Whirlpool, Kenmore and others as it sets its sights on being No. 1 in that category as well.

Samsung is grabbing market share with a combination of technological innovation and stylish design in what the company claims had been a stagnant sector ripe for change. Part of the strategy is offering higher-end products that aren't as pricey as luxury brands such as Viking, "premium mass-market" appliances that are getting rave reviews and winning industry awards.

"The Samsung brand has come a very long way in the past 10 years," said Alan Wolf, a senior editor at Twice magazine, a trade publication that covers the consumer electronics industry." Samsung was very focused, very concentrated and very determined.".

This year, Samsung, which bills itself as America's fastest-growing appliance company, ratcheted up its product introductions with its largest launch to date. The debuts include new additions to the Chefs Collection-- which incorporates suggestions from members of Samsung's Club des Chefs such as Boulud-- and includes a four-door refrigerator with metal cooling plates to prevent temperature fluctuations, and a dishwasher with "Water Wall" technology, a sweeping spray of water that shoots up from the bottom of the appliance and moves back and forth, rather than conventional circular water jets, which can miss dishes in corners.

"Essentially, we're changing the way that we clean dishes," said Kevin Dexter, senior vice president of home appliances for Samsung's U.S. unit. "Over the years, dishwashers have been trying to fit a round peg in a square hole-- or in more technical terms, conventional rotary water jets in a box-shaped dishwasher.".

Apart from the Chefs Collection, Samsung has premiered new models of its "Food Showcase" refrigerators, which feature an exterior door for easy access to frequently used food items, such as beverages; large-capacity, 30-minute quick-speed washers; and even a compact "Baby Care" washer, to clean and sanitize infants' diapers separate from adult loads.

Samsung has tough marching orders from corporate headquarters in Seoul: Become No. 1 globally in home appliances, in terms of revenue, by 2015.

http://www.BestSmartAppliances.com

Keywords: samsung, samsung smart appliance, samsung smart appliances, smart appliance, smart appliances, best smart appliances

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