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SpinDistribute.com Article Directory

The following article was published in our article directory on September 26, 2014.
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Why You Should Create a Threshold for Your Facebook Ad Click Through Rate

Article Category: Advice

Author Name: C Edge

Facebook ads are increasingly becoming more popular as a form of advertising since it is highly practical. Nevertheless, if you arenít cautious you can get a real surprise when you discover your bill for just a few days is in the hundreds of dollars. This is why it is so essential to create a click through rate threshold.

In addition, a number of ads will outperform others. The very last thing you want to see happen is that you toss your money away on the ads that are not performing well. This is another good reason to have a click through rate threshold in place for all Facebook ad campaigns.

Letís look at an example. Letís say we create a campaign designed to drive more people to our page to boost our fans at under $0.30 a fan. However, our ad generated 3 fans at the lowest and 21 fans at the maximum bid. This is assuming all of our clicks converted to likes.

Precisely what this means is that our cost per fan varied between $0.65 and $5.60 and the majority were at the very highest end. The end result ñ we would kill the ad for underperforming. The money spent on the ad could have been much less if we had developed a Facebook ad threshold.

Itís essential for you to establish what click through rate you are okay with and then to instantly kill any ads which are not carrying out to the standards you set.

Doing so will make certain that you donít have any substantial surprises or bills you canít afford. Remember, when you set up your Facebook ad campaigns you provide your credit card information and authorization to bill that credit card, so it really is important that you understand what you could be charged with.

Facebook ad campaigns are a fantastic way to introduce new visitors to your Facebook page, to your website, or to run a promotion, to name just a few. However, prior to you jump in with both feet, we encourage you to take the time to learn and understand just how Facebook ads work so that your experience is a positive one and you actually reap the benefits of a Facebook ad campaign. Because if you do not understand how it all comes together, you will face the threat of a very substantial charge that wonít be to your advantage.

Keywords: Facebook Ad CTR

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