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SpinDistribute.com Article Directory

The following article was published in our article directory on January 15, 2015.
Learn more about SpinDistribute Article Distribution System.

The Basic of Video Training

Article Category: Education

Author Name: Richard Wallen

People are inclined towards watching television and Youtube videos. This is why the birth of video training as an immersive learning practice has gained immediate popularity among internet marketers and users. It suddenly opened the use of technology into wider perspective and unlimited options.

However, creating a video should not be an impulsive decision especially if this is to be used to train individuals in doing business or marketing products/services. Also, there are some reminders that you should keep in mind before, during, and after your video training.

Video Planning

Shooting your video training starts with planning-date, topic, participants, equipment to be used, learning goals and objectives, estimated video length, and budget. These are basic aspects which should be planned out carefully preferably months before your target date of training. Even if this is a how-to video and a self-studied training (which means anybody can watch it as many times as they like), you still have to plan everything prior to your video launching day.

Basic video-based training design

Training individuals using videos is not as hard as it may seem. At the very least, you only need to master the basic guidelines in video trainings. Usually, it should begin with the introduction of the subject matter expert or SME and then introducing to the learners what they are about to learn then the learning process itself. Lastly, summarize the whole discussion and tell them the gist of what they learned. This type of video instruction is applicable for educational purposes.

Video training which targets to teach others to promote/sell products and learn the mechanics of doing a business does not need to be technical as this. You only have to show to them how the product is used and its advantages or tell them how to do a business properly.

However, there are two mistakes that should be avoided when conducting video training. First is making a video that is one-hour long. Nobody would like to sit and watch a video segment as long as this. The length of your video should be as long as two or seven minutes. Second is not making a connection and interaction with the audience. For instance, most instructors/trainers who are teaching/training them on how to run a software program show only the software itself on the screen. This builds a barrier between the instructor and the audience leading to a high tendency of your audience being bored. On the contrary, if the trainer himself is shown on the screen, he is able to form a bond with the audience similar to what is possible in a traditional training environment.

Learner experience

The main goal of video training is for your audience to learn. This is as important as the quality of your video. As trainer, it is your task to create an engaging and active training experience for them. One way of doing this is creating an activity every after particular topic this way, you will gauge their understanding of the discussion. This is applicable even if it is a promotional/business training.

In summary, create your video training with focus on the target audience. It is important to compile all segments of your video training by using host software for your videos like a content delivery network or CDN.

Keywords: social media marketing, video marketing, webinar training, video training, ebook training, one on one training, coaching, mentoring, done-for-you, email marketing

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