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SpinDistribute.com Article Directory

The following article was published in our article directory on January 10, 2015.
Learn more about SpinDistribute Article Distribution System.

Lead Generation and Some Strategies

Article Category: Marketing

Author Name: Marcus Delaire

If you have been into internet marketing for some time now, then lead generation should be nothing new to you. The lead generation process, whether performed offline or online, is vital to any online business venture. Why? The main reason is that lead generation allows you to make contacts with prospective customers that can end up in a sale. With the help of the lead (whether marketing or sales lead), the internet marketer can build his list and get more out of his business. There are plenty of ways to promote your online business. Here are just some of the few:

Offline strategies

SMS Marketing

SMS marketing is promoting products and services using short text messages. This is usually only limited up to 160 characters. Simple mobile devices, smartphones and even SIM-ready computer tablets are some of the devices used for this type of marketing. SMS marketing can also be done on messengers and digital assistants.

Pros

Sending a text message costs only about 10-20 cents. People carry their phones with them wherever they go and they always check their inbox.

Cons

Just like Spam emails, SMS messages can also be considered spam. Whether it's an email or SMS, recipients have the authority to take action to whoever sends the promos so be careful.

Cold calling

This refers to calling random people from a list of potentially targeted prospects. Its main purpose is to get their interest. Cold callers can generate a list by themselves or obtain it from a source.

Pros

Cold calling is a cost-effective traditional method for promoting one's business.

Cons

Cold calling rarely succeeds. Usually, the caller will end up dialing hundreds of numbers only to find merely one interested person.

Information marketing

Information marketing is a type of technique wherein information about the business is spread in all possible media outlets. Brochures, business flyers and books are the most commonly used methods to publicize a business.

Pros

The biggest benefit goes to the curious buyer. He can read the details about the product and the company behind it then make a conclusion afterwards. Is it reputable? Is it legitimate? Is it safe to use? Is it worth it? Will I get what I pay for? These are only some of the trains of thought going inside a consumer's head. Information marketing also answers questions that bug them.

Cons

To come up with flyers that will boost your sales or advertise your product, be ready first to get your creative juices flowing. Paired with hard work, you could go a long way.

Online strategies

Article marketing

Article marketing takes place when marketers write informative articles and submit them to a directory. The intention is to make these articles rank high on search engines using expert SEO.

Pros

The best part about article marketing is that the articles have good search engine optimization, sometimes better than what the marketer can do. A higher ranking in search engines like Google makes people aware that your website exists. Article marketing is cost-effective and yields high results.

Cons

Article marketers should know a lot about their niche and keep on updating. Articles need to be constantly fresh and new.

Forum marketing

Forum marketing uses forums to promote products or services. Marketers can make posts and add links to their page.

Pros

The marketer only has to spend time on the computer and to post in forums. More posts means more visibility. Forum marketing costs nothing at all!

Cons

Most common in forums are those negative commentators and spammers. To the newbies, this type of marketing can be fairly depressing.

Keywords: list building, how to build a list, leads online, lead generation, make money online, work at home, marketing strategies, online business ideas, how to make money online, how to start an online business, online business, make money from home, work from home jobs, work at home

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