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SpinDistribute.com Article Directory

The following article was published in our article directory on January 21, 2015.
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Be Up-to-Date: Strategies about Web Design for your Personal Websites

Article Category: Internet

Author Name: Kelly Petering

Every day, new websites emerge. Online businesses continuously develop their web design and layout to catch up with the new trends that would attract new buyers. So basically, with a number of competitors and changing trends in online business, you have to be one step ahead and create something fresh for your target market. So if you want to generate more profit and to increase website views, here are some of the strategies for your personal websites.

Goal-Driven Web Design

Make sure you have a goal. Your business surely have a main concept and foreseen end result. What do you want to happen after you have created this website? What idea do you want your consumers to perceive about your website? Does your goals match the business investors' goals? The primary aim of this step is to keep your web design as close to your goal/s. You should first conceptualize and jot down your primary goals before you choose the color scheme, etc.

Aesthetic Value

Next thing you have to consider is the overall design. You may want to minimize the unnecessary objects in your site. All you have to do is to evaluate each part, whether it is a widget or content, remove those that do not serve their purpose. If you have a piece of content and it doesn't sell your product/service, don't hesitate to throw it out. You can still use it on your other blogs and sites. Focus on one theme and one product in your website. Use a light colored background to make your content readable and easier to understand. Dark backgrounds strain the eyes of your readers so just keep the background simple.

Readability and Content

Another important thing is the content. Is it easy to understand? Does it target your target market? If you choose to use a formal tone, evaluate if your content sounds professional. On the other hand, if you want your readers to feel more comfortable, then choosing a casual tone would do the trick.

Also, check for grammatical, punctuation and capitalization errors. Your customers are the most important people so do not make reading hard for them.

Layout

When it comes to the layout, there is a simple trick you can do. On the upper fold of your webpage, make sure you have included your headline, photos of your product and a call to action. These are simple tidbits that would keep your visitors stay on the page. Do not bombard them with too many media, or too much content.

Adding Spice:

So what now? After you have done the major adjustments for your website, add a little bit of spice when it comes promoting your website. You can improve the speed rate in loading your site. Or you can promote new products and discounted products. You can also launch an event, games or raffles for your valued customers. This will help perk up your ratings.

So, if you are looking for new strategies to increase your website visitors and conversion rate, try the abovementioned steps for better online marketing.

Keywords: Website Design, Online Marketing, Personal Websites, Online Business

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