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SpinDistribute.com Article Directory

The following article was published in our article directory on January 27, 2015.
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Simplify Your Web Design: How to make your Online Business Click

Article Category: Internet

Author Name: Kelly Petering

For an online business, generating sales is the main goal. However, the process of attracting customers, building trust and generating profit is not that easy. Since you are dealing with consumers online, it would be hard to persuade them. For sure, there will be people who will just visit your site, then after a few seconds, they'll leave it and look for other sites to browse on. Then you'll ask yourself, "What seems to be the problem?"

One major web design problem is the clutter. Some online businesses have long paragraphs, too many unnecessary widgets and disorganized layout. So, the primary solution is to simplify your design. Pick two to three colors for your website. Content should be short and concise. Lastly, you have to remove widgets that are unnecessary in promoting your webpage.

Now, how do you simplify you site?

First, focus on one product or service for the specific website. For example, you choose to highlight your bestselling cakes. Maybe, you can think of a design that focuses on delicious cakes like putting some of your cake designs on the homepage. This would attract customers who are interested to buy cakes. The colors and the layout should also jive with the theme. Your logo and online business details should also be prominent in your homepage.

Next is prioritize your content. The words, phrases and paragraphs that you put in your website are very essential in engaging with your target market. The title of your homepage should be the main idea of the entire website. It should be a nice and clear heading. After placing a heading, put some photo/s to showcase what kind of product/service you are selling. Place a two liner summary of your online business or the product you sell. Then provide a link for further information about your other products.

Lastly, organize the content properly. The main idea of your online business should be on the middle of your webpage. Secondary information should be placed on the sides. It would be better to place it on the right side so that people can easily see the sub-headings of your site. Always place a call to action link in every product you are promoting. This will lead to the purchasing page. This will help customers to easily buy their chosen product.

Simplicity will really help you convey the message you want your customers to perceive. At the same time, this will also help your customers understand your website easily, thus creating a harmonious relationship between the seller and the buyer.

Final Note:

For a better conversation with your customers, provide a customer service link on your webpages so that your customers can easily inquire about their questions. You can also put a phone number, if possible. Also, don't forget to put an FAQ section wherein you can already answer some the common questions a new visitor would ask. Lastly, always tell your customers the policies of your online business. This will inform them about your business's rules and regulations.
These are the most important details you should put in your online business site.

Keywords: Website Design, Online Marketing, Personal Websites, Online Business

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