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SpinDistribute.com Article Directory

The following article was published in our article directory on January 26, 2015.
Learn more about SpinDistribute Article Distribution System.

How To Deal With Negative Reviews

Article Category: Business

Author Name: Stacey Riska

{One of|Among} the {biggest|most significant|greatest} {frustrations|aggravations|disappointments} as {{a business|a company} owner|an entrepreneur|a company owner} is when {someone|somebody} leaves a review that is {inaccurate|incorrect}, {doesn't|does not} {{pertain|relate} to|refer to|relate to|concern} your {business|company} or is {extremely|incredibly|very} {damaging|harmful|destructive}.

Review {websites|sites|web sites}, such as Google, Yelp and Facebook, {don't|do not} {offer|provide} you any {easy|simple} {solutions|options} for {handling|dealing with|managing} {problematic|troublesome|bothersome} posts either. On one hand, they {don't|do not} {{want|desire} to|wish to} {damage|harm} the {integrity|stability} of the {brand|brand name} by {allowing|enabling|permitting} {businesses|companies} to {remove|eliminate|get rid of} reviews that {could|might} {give|provide|offer} {potential|prospective|possible} {customers|clients|consumers} a different view of {a business|a company}. On the {flip side|other hand|other side}, some reviews do {contain|include|consist of} {inappropriate|unsuitable|improper} language, {false|incorrect} {information|info|details} and can {discourage|dissuade|prevent|inhibit} {new|brand-new} {customers|clients|consumers} from {coming into|entering} your {store|shop} and/or doing business with you.

I'm sure you {know|understand} the {impact|effect} reviews can {have on|carry} your {business|company}-- a one star {increase|boost} on Yelp can {result in|lead to} a 5-9 % {revenue|income|profits|earnings} {increase|boost}. {Positive|Favorable} reviews are {easy|simple} to {handle|deal with|manage}, {but|however} there is {also|likewise} {a way|a method} to {boost|increase|improve|enhance} your {ratings|scores} with {negative|unfavorable} reviews.

To {Remove|Eliminate|Get Rid Of} Reviews Is To {Remove|Eliminate|Get Rid Of} Trust

{Removing|Eliminating|Getting rid of} reviews is not {recommended|suggested|advised} (or {allowed|enabled|permitted}) on {many|numerous|lots of} review {sites|websites} {because|since|due to the fact that} it {damages|harms} the {credibility|reliability|trustworthiness|integrity} of the {site|website} and {the {business|company}|business|this business}.

Have you ever {gone and seen|been to} a movie} after hearing your {friends|buddies|pals|good friends|close friends}, {family|family members}, {coworkers|colleagues}, {gym|health club} {buddies|friends|pals}, {etc.|and so on} singing its praises like it is {the {best|finest}|the very best} {movie|film} they have seen this century? Without fail, when you finally go see the {movie|film|motion picture}, it {doesn't|does not} {live up to|measure up to} your expectations and you {don't|do not} {believe|think} the {hype|buzz} next time around.

{{Just|Simply} like|Much like|Similar to} the {movie|film|motion picture} {hype|buzz}, if {a potential|a prospective|a possible} {customer|client|consumer} {comes {across|throughout}|encounters|discovers|stumbles upon|finds} your reviews and sees {only|just} {good|great|excellent} experiences and not a single bad one-- they {might|may} {visit|see} your {business|company}-- {but|however} they are {also|likewise} going to be suspicious that it {isn't|isn't really} as {great|fantastic|terrific|excellent} as the {reviews|evaluations|testimonials} {say|state}. 68 % of {consumers|customers} trust reviews when they see both {positive|favorable} and {negative|unfavorable} ones {because|since|due to the fact that} it's {unrealistic|impractical} that {a business|a company} {will|will certainly} please 100 % of its {customers|clients|consumers} 24/7.

To {build|develop} trust, you {should|ought to|must|need to} {gather|collect} reviews {organically|naturally} vs. paying for {positive|favorable} reviews, which is not {allowed|permitted} FYI) and accept and {learn|discover|find out} from} the feedback your {reviewers|customers} {provide|offer|supply}. {Perhaps|Possibly|Maybe} you have {a consistent|a constant} {problem|issue} with a server who has {a bad {attitude|mindset}|an attitude problem} or aren't open late enough for students leaving night {classes|courses} at the {local|nearby} college to {grab|get|get hold of} a bite; reviews on {websites|sites|web sites} can {provide|offer|supply} you with {opportunities|chances} and {problems|issues} you {{need|require} to|have to} {address|deal with|attend to|resolve}.

{However|Nevertheless}, there is a line that a review can cross and {become|end up being} {inappropriate|unsuitable|improper}. {Inappropriate|Unsuitable|Improper} reviews {should|ought to|must|need to} not be {ignored|disregarded|neglected|overlooked} and {should|ought to|must|need to} be {treated|dealt with} in {a careful|a cautious|a mindful} {manner|way}.

When Should Reviews Be Removed And How?

Review {sites|websites} {will|will certainly} not {allow|enable|permit} you to {remove|eliminate|get rid of} reviews unless they {violate|break|breach} their established {rules|guidelines|policies}.

GOOGLE.
Google {allows|enables|permits} you to flag material you {think|believe} is {inappropriate|unsuitable|improper}, which will then be {reviewed|evaluated|examined} and {removed|eliminated|gotten rid of} if {deemed|considered} {necessary|required|needed|essential}.

Google {removes|eliminates|gets rid of} reviews if it is:

{Advertising|Marketing}
Spam
{Contains|Includes|Consists of} {phone numbers|telephone number|contact number} or URLs
Off-topic
{Contains|Includes|Consists of} {offensive|offending} language
Poses|Presents} a conflict of interest
{Contains|Includes|Consists of} {illegal|unlawful|prohibited} {content|material}
Has copyrighted {content|material} in it
Sexually explicit material
Includes impersonation
{Contains|Includes|Consists of} {confidential|private|personal} {content|material}
Hate speech

If a review falls under any of these {categories|classifications}, you can flag it and it {will|will certainly} be {{checked|inspected|examined} out|had a look at|taken a look at|looked into}. {Remember|Keep in mind|Bear in mind}, the review {{needs to|has to} {violate|break|breach} one of the offenses {listed|noted|provided} above and a low {rating|score} or no {explanation|description} for the {rating|score} is not a disqualifier.

FACEBOOK
Facebook follows a similar practice of reporting as Google; they {explain|discuss|describe} {inappropriate|unsuitable|improper} {content|material} that {should|ought to|must|needs to} be flagged in the Facebook Community Standards.

Facebook will {remove|eliminate|get rid of} posts {that {contain|include|consist of}|which contain}:

Violence or make threats
Self-harming information
Bullying and harassment
Hate speech
Graphic {content|material}
Sexually explicit {content|material}
{Private|Personal} {content|material}
Spam
Compromises security

To report a review to be {removed|eliminated|gotten rid of} on Facebook, follow these steps:.

Go to the review and click in the top right.
Click I {don't|do not} like this review.
Click Report and follow the on-screen {instructions|directions}.

{Just like|Much like|Similar to} Google, Facebook will{look into|check out} the post and {determine|identify|figure out} if it {should|ought to|must|needs to} be {removed|eliminated|gotten rid of} {based on|based upon} the Community Standards.

YELP
Yelp is a bit {trickier|harder|more difficult} to {maneuver|navigate|steer}. Unlike Google and Facebook, they {don't|do not} {tell|inform} you outright {what|exactly what} {qualifies|allows} a review for removal, {but|however} instead {lays out|sets out} {what|exactly what} {content|material} {should|ought to|must|needs to} not {contain|include|consist of}:

{Threats|Risks|Dangers}, harassment, lewdness, hate speech and other displays of bigotry
Conflict of interest
Promotional {content|material}
Irrelevance
{Privacy|Personal privacy} {concerns|issues}
Intellectual property

When it {comes to|concerns|pertains to} reporting {content|material} that does not follow Yelp's {guidelines|standards}, things get more {complicated|complex}. {Depending on|Depending upon} {what|exactly what} {guideline|standard} was not followed {changes|modifications} how it {should|ought to|must|need to} be reported. {More {often|frequently|typically|commonly} than not|Most of the time|Generally|Usually|Typically}, you can {simply|just|merely} flag the post and {follow up|follow-up} with {a short|a brief} {explanation|description} about why you flagged it.

With {every one|each} of these {sites|websites}, not {only|just} can {{business|company} owners|company owners} flag reviews as {inappropriate|unsuitable|improper} {but|however} {current|present|existing} and {potential|prospective|possible} {customers|clients|consumers} can {as well|also|too}. {Therefore|For that reason}, if {a customer|a client|a consumer} {suspects|thinks|presumes|believes} that a review is {fake|phony}, they can flag it, too.

{What|Exactly What} To Do When The Review Isn't {Removed|Eliminated|Gotten Rid Of}
{Whether or not|Whether} a review qualifies to be flagged for a removal, you {should|ought to|must|need to} {always|constantly} {{respond|react} to|react to|reply to} it. Whether the {content|material} of the review was off-topic, {suspected|thought|presumed|believed} as {fake|phony} or {simply|just|merely} {incorrect|inaccurate}, you {don't|do not} {have to|need to} sit idly by and let {potential|prospective|possible} {customers|clients|consumers} hear one side of the story.

{Just|Simply} as you do when you are {replying|responding} to any review, you want to acknowledge {what|exactly what} the {reviewer|customer} {has|has actually} {written|composed} and {respond|react} {quickly|rapidly|swiftly}.

{One of|Among} the worst things online reviews can do is to make {potential|prospective} {customers|clients|consumers} distrust your {business|company}. Whether the distrust is {created|produced|developed} due to {false|incorrect} or {negative|unfavorable} reviews is {irrelevant|unimportant}-- the bottom line is that you are still losing {customers|clients|consumers}.

You have the {ability|capability} to {{respond|react} to|react to|reply to} {people|individuals} {talking about|discussing} your {business|company} (on a page {dedicated|devoted|committed} to your {business|company}); {take {advantage|benefit} of|benefit from|make the most of} the {ability|capability} this {forum|online forum} {allows|enables|permits} to have an open {conversation|discussion} and {show|reveal} {customers|clients|consumers} why they {should|ought to|must|need to} trust and {give|provide|offer} you their {business|company}.

The {{first|very first} step|initial step|primary step} in {{responding|reacting} to|reacting to|replying to} reviews ({true|real} or {false|incorrect}) is {being {aware|conscious|mindful}|understanding|knowing|realizing} that they are being {posted|published}. There are {many|numerous|lots of} {tools|solutions} {available|offered|readily available}, such as LocalCast, that can {help|assist} you {monitor|keep track of|keep an eye on} review {sites|websites} so you {never|never ever} {miss|miss out on} {a chance|a possibility|an opportunity} to converse with {a customer|a client|a consumer}.

Keywords: small business marketing, reputation management, remove reviews, local marketing, online reviews, Yelp, Facebook, Google reviews, how to remove reviews, reputation management solutions

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