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The following article was published in our article directory on January 30, 2015.
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Tips from Some of the Best Digital Marketing Coaches

Article Category: Lifestyle

Author Name: Steve Greenhalgh

Some of the top digital marketing coaches in the world today have given away some of their best kept secrets. They have graciously provided these helpful insights to help startup marketers to move forward in their businesses. The information below is tailored for up and coming digital marketing professionals.

Tip #1 - Making the Product Fit the Market

It should be obvious that you should first make sure that the product you're trying to sell fits the market, says Maud Pastraud, an expert mentor who has helped a lot of start up companies become big names on the internet today.

He further says that affiliate marketing professionals should make sure that the actual value of their product has been confirmed by actual customers. You can't concentrate on growth unless you have verified this bit of info.

To just that, digital marketers must check if the value of their products are sustainable. This sustainability should be tested given different market conditions and scenarios. Product improvements may be necessary if there are chinks in its armor, so to speak.

Marketing professionals should also check if they are achieving customer retention. The value of returning customers cannot be overstated. One repeat customer is worth more than a hundred potentials per capita. At times, you need to do very little to please an old customer. Once you have affirmatively answered all those questions you can now focus on growth.

Tip #2 - Increasing Growth

Another expert digital marketing coach, Brian Balfour, says that the process of hyper growth as something that can be repeated, something that has predictable results, and something that is truly scalable. Of course, increasing growth can be achieved only if you have attained everything mentioned in the first tip.

Tip #3 - Take Advantage of Every Opportunity

Jeff Quipp, president of Canada based Search Engine People, said that both SEO and PPC searches will deliver the message to potential leads and customers. That means you shouldn't favor one over the other. Figure out if the search data that you have captured reflects customers who are at the final steps of the buying process.

Affiliate marketing professionals should identify ways in which both their SEO tactics and PPC strategies compliment one another. Remember, your marketing strategy should include both organic and paid ad components.

Tip #4 - Maximize the value of your content

Note that it is content that converts every visitor into a client or a potential lead. Valuable content attracts links from other sites, which will help improve your site's reliability and rankings. Content creation efforts should be part of the core of your internet marketing strategy.

Content, of course, includes more than just textual information. It should include visual data and multimedia. Everything should be optimized and synergized.

Tip #5 - Working as One

Make sure that all marketing channels work hand in hand. Don't be afraid to improve social media efforts, mobile marketing efforts, and video and other visual content. All of these elements should help your business to achieve the same goals.

Keywords: Digital Marketing Coach, Mentor, Baby Boomers, Affiliate Marketing, Empty Nest Syndrome,Education, Marketing, Mind Set

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