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SpinDistribute.com Article Directory

The following article was published in our article directory on February 13, 2015.
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Why are the 4" round gel packs so popular?

Article Category: Medical Business

Author Name: Aston Scott

The 4" round gel pack is very popular in the plastic surgery, dermatology, and dental industries. But why has the round size become the industry standard? The main reason is because it is practical, it looks good, and it works very well for it's application. But there is another reason the round gel pack is the first thing people ask for.

Breaking the Law

If you are reading this you must be familiar with Allergan. They are the world leader in supplying and manufacturing injectable fillers. Back before 2009, they would give their clients round ice packs for free so they could use cold compress to treat the injection site. That all changed in 2009 when the Pharmaceutical Research and Manufacturers of America voted in favor of banning all promotional gifts that were given to physicians.

Gone were the days of bracelets with "Botox" engraved in them and shmoozing your way into a deal. It really changed the way sales reps could interact with their prospects. This also meant no more free round ice packs.

Bombarded With Orders

When the law changed in 2009, there was a gap in the market. Thousands of private practices that were clients of Allergan had run out of the much loved free round ice packs. That's when our phones started ringing off the hook with requests for these small round ice packs.

People quickly fell in love with our customizable round ice packs for a few reasons. First off we are able to print your logo and name in full color digital print, for free. Instead of giving your patients a consumable product that will be discarded after one use, you can give them a gel ice pack that they will keep in their freezer.

The Real ROI

After giving their patients customized round gel packs to treat the injection site, our clients started to see an increase in patient referrals. It started to be seen as a marketing tool instead of just a cold compress. One of my clients even printed a coupon in the gel pack so his patients could come back and get a deal on more filler injections. Considering the revenue generated from one botox patient, if you handed out 250 custom gel packs and got 2 patient referrals, your cost for the rounds would be covered.

It works out to be about the same cost as it was when Allergan was able to give them away... FREE.

Keywords: custom round gel packs, round gel packs, round ice packs,

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