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SpinDistribute.com Article Directory

The following article was published in our article directory on March 12, 2015.
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Marketing and Sales Training for Your Business

Article Category: Marketing

Author Name: Joe Burke

Your marketing business may benefit significantly if you train your employees in enhancing their marketing and sales skills like customer service skills, selling techniques, and marketing strategies. Doing so could improve your company's sales and customer satisfaction rate.

You just have to identify your employees' marketing and sales training needs first in order for you to plan an accurate budget. Pinpoint the specific skill sets that each of your employees needs to improve or develop and customize their training plans according to what their positions or levels demand.

For example, you can arrange for your sales team to be trained on skill sets that focus on persuasive communication or effective sales talk, satisfactory customer care and service, tactical selling methods or techniques, and improving customer conversion and retention. For your marketing team, you can arrange for them to be trained for advanced marketing skills that fit today's market trends like copywriting skills to support your advertising and PR, social media or internet marketing, and even content marketing.

Your marketing team should be particularly trained well for the modern marketing strategies and methods as marketing is always constantly changing. Identify the areas where they are underperforming and the areas of opportunity where you want your team to develop skills for. You must also determine the training gap that must be filled by assessing your team's current marketing ability level to accurately plan your budget for their sessions.

Focus on your employees' practical training to build their skills quickly especially in sales. You can conduct role play exercises, side-by-side observations during sales calls with a debriefing after every call, or hire a sales coach if you are incapable of conducting the sessions yourself. For your marketing team, you can arrange for a wide range of workshops, seminars, and even online programs. Your marketing specialists should receive a planned training and development program for their continuous professional development (CPD) requirements. Always make sure that the trainers or providers you select for your teams should have the appropriate qualifications and accreditation for marketing and sales.

Make sure that your plans are built on your business objectives. Identify the areas that need the biggest improvements and prioritize the training and development of the skills required to achieve that improvement. Always prioritize the things that will support long-term improvements for your marketing to deliver maximum benefits for your business.

You should try to involve your employees in identifying the gaps and challenges that they actually encounter and in deciding which plan or method would be best for them in terms of availability, accessibility, and acceptability in order not to interfere with their duties and current workflow.

Though they can be excused for some moment for their sessions, their work should not stop and your operation should continue to avoid any drop in your employees' productivity. If their sessions will be conducted internally or by an internal training team, your employees could be divided in different schedules; but if you will be hiring an external or third-party trainer, it would be best to set exclusive dates when your employees could attend and participate.

Keywords: career,sales,marketing,training

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