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SpinDistribute.com Article Directory

The following article was published in our article directory on March 16, 2015.
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How to Start an Online Marketing Career

Article Category: Internet

Author Name: Joe Burke

Internet marketing is a very dynamic career path that evolves every time search engines and social media sites change algorithms and add features. It is a viable yet complicated career that requires continuing research in order to attain goals. However, this is not a "by the book" field of study like traditional marketing; it is a hands-on learning process that focuses on the use of critical thinking and essential skills. The following are things that can help you get started in this career:

Learn Through Experience

There is no book that you can use to learn the ways of internet marketing because books are almost always outdated once they get published. There is no writer or author that can keep up with the fast-paced transition of the internet world.

The best way for you to learn is to seek experience with everything connected to the internet. You have to be knowledgeable and updated with everything going on with popular sites, blogs, and networks. You must aim for hands-on experience with AdWords, Facebook, or Twitter to get a good grasp of their platforms, functions, and advertising capabilities. You can even apply for an internship for small businesses with websites, or volunteer for online non-profit or political campaigns. Better yet, you can start running your own website or blog where you can experiment with their different features that enable the users to market content, earn residual income, and gain traffic.

Practice Creative Writing Skills

The internet marketing industry revolves around web content. Learning to write creative and compelling web content is the best foundation to establishing an online reputation that can get you far in any online career. You must learn creative ways to compose ads, emails, tweets, and posts. You should learn the art of persuasive writing.

Learn to Observe Different Brands

You should make it a habit to look around and see what other brands are doing right now. Determine which are succeeding and which are not succeeding. If you notice brands succeeding, try to know what makes them successful. If you notice brands failing, try to know what drags them down.

Check out their websites; identify the points that could have influenced their current status. Take note of their website's design and appeal, observe how they persuade customers to buy, determine how they reach out to their audience, and measure how much effort they exert in delivering what their customers need.

Go by The Numbers

The progress and success of internet marketing can be tracked and measured. If you can create and interpret spreadsheets, you will be able to analyze, compare, and interpret trends and ratings. By properly tracking data, you will find it easier to determine weaknesses and use those data to improve marketing strategies.

Focusing on learning these basic internet marketing skills will help give you a good head start at establishing and growing your online career. You just need to keep on learning as you go exploring the industry and keep on innovating as trends and strategies keep on changing.

Keywords: career,sales,marketing,training

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