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SpinDistribute.com Article Directory

The following article was published in our article directory on May 2, 2015.
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Effects of Social Media in the Success of your Business

Article Category: Internet

Author Name: Lance Sumner

The use of social media has been constantly increasing such that in 2012 alone, Facebook users rose to more than a billion members while Twitter users reached about 500 million. If you know how to utilize these numbers to your advantage, it will definitely help your business succeed. One of the ways to have your business recognized by a much wider audience is to execute social media marketing strategy.

A lot of small businesses expanded with the help of several social networking channels. They were able to connect to their prospective customers and reach specific groups. If you are wondering how exactly social media contribute to the success of the business, here are the answers:

Increases search engine ranking.

These days, search engine algorithms are mainly concerned with new and high quality contents. This means that newer contents are highly prioritized. If there are fresh and relevant contents, then their chances of being automatically placed on top of the rank are higher. When the business regularly updates their content, there is a higher chance that their page result will reach the top rank. Imagine the number of potential customers searching for the products and services you are offering and actually discovering your brand.

However, always remember that quantity should come with quality. If the contents you are publishing are poor , expect that your page will rank low no matter how often you update.

Encourages loyalty from existing consumers.

One of the greatest benefits of social media to businesses is being able to keep in touch with their consumers. With the use of Facebook and Twitter, the owner can learn how to improve on certain aspects of the business through feedback and comments from their current clients. At the same time, consumers feel comfortable knowing that it is easier to reach out to the brand should there be any questions and issues.

In addition, some potential consumers only use a certain brand if a family or friend recommends it. There is a higher tendency for a prospective costumer to use a product that was "Liked" by a friend. In effect, building your online presence becomes a mark of trust and reliability for the brand.

Builds an industry expert image.

Being able to provide updated and highly relevant content specific to your niche gives your brand an image of an expert in the field. When this happens, your audience will view you to be a reliable source. They will most likely reach your brand for help. This will also give you more opportunities to expand your network and reach more audience.

Builds your reputation.

Social media also helps in building your reputation. Nowadays, businesses are highly responsive to comments and issues from consumers. It is important to handle these issues properly and quickly before it creates further damage to your business. On the bright side, you can build your brand's reputation if you know how to monitor current conversations that mention your brand name. In fact, you can turn some of these participants to actual costumers.

Keywords: how to make money by blogging, make money from blogging, entrepreneurship, traffic generation, social media, online business

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