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The following article was published in our article directory on May 16, 2015.
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3 Easy Steps for Converting your

Article Category: Marketing

Author Name: Scott Lindstrom

Imagine you send off a ad the night before then you wake up the next morning with nearly 600 new eyeballs that love your ad! And over 120 of them opted into your capture page!

You think to yourself "HOT DANG!"

Its awesome to think about tons of leads coming, in fact most marketers drool over the idea of a endless supply of leads but all that means nothing if you do not have a way to warm people up to buy from you...

This is as important as much as the actual leads themselves!

O.K Stupid Question... Have you ever spent money on marketing?

Realize no matter how much of a expert you are, nothing is going to beat by actual testing... It's not about the ROI ( return on investment ) its about DATA.

Whats your control thats a fancy word there whats working better then what worked before? SPLIT TEST EVERYTHING...

GO FOR YOUR HIGH SCORE... ( remember the arcade games where you tried at Ms.Pac Man?) Even if you are breaking even with your marketing you are creating a BUYERS LIST!!!

Now fast forward ( picture this ) ..You have a list you have grown your buyers list to over 2000 people you throw up a $49 dollar product and half jump on it, thats $49,000 dollar profit... ( I had to run the calculation twice )

Now do you take the money and run? Or are you trying to provide more value to your customers? That is the difference between trying to be a scummy marketer and one that is turning it into making it a business.

Now you can go back to these same people that you marketed to and offer them more value and more products ( your buyers list ) ta da!

I remember when spent money on solo ads and did not get any sale , I did some FB ads but didn't get very many opt ins...

Trust me, I know the frustration and anger you might feel... trying to make this marketing thing happen.

Lets dive into this

You Capture Page Sucks!

For a lack of a better word... You should have enough information upstairs between your ears to generate 50 – 100 clicks per day... the typical capture page being used is this...

capture page 1 however is this capture page for cold / warm traffic?

If you try to run traffic to this that is cold traffic... sorry that is a no go...

So the question is how do you get the real email?

I would compare building your funnel is like building something by readingLEGO instructions...

People are scared to put their email so you have to have warm them up get them to know you henceforth we reach our first step

STEP #1 Transparency

This is the age of transparency where you need to build your own capture page there are may many different ways...

Leadpages
Click Funnels
MLSP
EMP
WordPress WP Profit Builder

What could go more on that capture page that would enable the trust factor to go up. More info on your company? More info about You? Contact Info? Content?

I like to put content before their eyeballs before you even ask for the opt in...

Wrap the message in value then the pitch does not seem like a pitch...

Why Your Leads Don't Open Your Emails

Tip You have to put yourself from the perspective of your visitor... are you actually going through your pages with the mindset of prospect?

Here is YOUR Visitors Perspective:

I clicked on this ad...

I see a landing page with a picture of a beach a headline about making money and a box I put my email in to and then I press "ENTER."

Now some guy named ( Joe Smoe ) is talking to me about the opportunity

I check my email later and I see some email from " Bob "

WHAT???? Who the hell is BOB?

(Bob is the affiliate of the Joe Smoe opportunity)

So why the heck would someone open our emails that we send out to them?

capture pageHere is The Magic Conversion page "It triples conversions"

This Introduces your prospect to YOU and " PreSells them on "Your" Offer..

So essentially you have two options for this magic page

Option 1 : You can do it through content

Option 2 : You can do it through video

Both options have a link that leads to the offer and I might even put a pre sell ad right after the ad and before they hit the first capture page

AD > CP > Presell page that has a VIDEO and a button and in that video its your message is not about you so get over yourself and cut the video...

This Magic Conversion Capture Page Allows You...

This gets you to Build more trust and rapport
Start personalized relationship with your subscribers
Increase the likelihood your prospect will open your emails
TIP When you go start doing Live Events in the future and you are on stage get pictures of you with the 12 or more people in the front row...

Use storytelling and emotions in your emails...

Other Pre-selling examples are articles, blog posts ( YES even before they opt in )

Avdvertorials – Written like a news / editorial page, but its promotional.

farticals – Fake articles or flogs – fake blogs ( don't do that type)

THE CORT SHIP PROCESS

Lest break this down in simple terms :

First Date = Clicked the ad

Courting = Follow Up

Marriage = Sale ( seal the deal )

Bonus : romance = long term, loyal customers

The difference here is between a blind date and a date with someone that already know you...

so why are people are are going Nice to meet you... Will You marry me? Hungh?!

Courting your prospect means respect attention and genuine interest THEY deserve.

Being at the forefront of your prospects mind... not your's.

STEP#2 MARKETING IS LIKE DATING

Ad —> CP (say you send 1000 people ) you may get 5%-10% so thats 50-100 leads

Ad —> Presell page —> (say you got 200 people) —> CP you may get the same 50 to 100 leads

How likely is that the second scenario the people will actually give you a real email address and they will remember you when you start sending them emails...

How do we get our prospect to remember us

Email
Remarketing
Re marketing – (aka – retargeting is a clever way to connect with visitors to your website that may not have made an immediate purchase or opt-in.

It gives you the means to position targeted ads in front of a defined audience that have visited your website/blog in the past. As they browse else ware on the internet.

STEP # 3 Remarking for follow up...

Most marketers are looking at their CPL ( cost per lead ) But even if you are getting leads a $2 bucks each, how many of those leads are you getting their real address?

How many of them are only opting in to download your "Freebie" and then they immediately unsubscribe?

Now with Pixels they are TAGGED and cross platforms through your phone and your tablet and desktop... So we have a new Metric

CPP = Cost Per Pixel

So Scott Do I still generate leads via my email? Definitely! But do it at the same time
ALWAYS, ALWAYS, ALWAYS be building the list... now its about redundancy

Imagine your email subscriber list on different autoresponders or your audience following you on multiple social media platforms...

YOUR WHOLE ACCOUNT GETS SHUT DOWN

I cannot stress this enough back up your list. Ad networks can flat out shut you down or kick you out and this happens all the time. If you got people on different accounts then you have redundancy over multiple networks.

You can even take your Aweber account and backup your contacts as a CSV file. ( just thought you should know)

Everyone is focused on their email follow up series but what if you could send this same information, stories, images all through remarking...

How can you reach your audience with more content and more ads for your products and or services

Remarking banners
Video Remarking
Some remarketing sources are Adroll, Facebook, Perfectaudiences, retargeter, sitescout,
I can go on FB and create a video and send everyone that has visited my blog within the last 160 days over on FB, That my friend is FREAKING AWESOME!

Hopefully you will use these 3 steps to boost conversions, sales and commissions in your business.This is how you successfully convert leads into buyers.

L.T.S

Scott Lindstrom

http://www.ScottLLindstrom.com

Keywords: leads, buyers, leads into buyers

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