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The following article was published in our article directory on August 4, 2015.
Learn more about SpinDistribute Article Distribution System.

On Being a Booking Agent

Article Category: Advice

Author Name: Lucas Jackson

The main job of a booking agent is to handle engagements for artists or those representing them. If the artist is unknown to public, it is the initiative of the agent to book their engagements. But if the artist is popular, promoters or club owners will contact the agent to request for performance in their events. A booking agent is a great career choice for those who are into music but aren't professional singers.

Booking agents usually necessitate a percentage of their money upon contract signing. The amount varies depending on the terms and conditions stated from the contract. The agent will acquire the money, takes 50% of it, then pays the artist or group. The remaining 50% of the money will go to the promoters or event organizers. When agents send contracts, they attach "extras" which covers the artist's instruments, transportation, food, hotel accommodations etc.

Booking agents connected with big companies are distinguished based on categories. For example, one agent will handle rock bands, while the other will handle indie singers. Agents that are representing the more in-demand acts meanwhile work with producers in setting up concert tours and media appearances. In the US, booking agents (or agencies) must be licensed in order to find clients. In terms of business, these agents are seeking artists creating a buzz online. They also attend small-time events - searching for talents to book.

A booking agent can represent a client either exclusively or non-exclusively. Depending on the situation, the agent can represent as many artists as he/she can handle and will book those who vie with another along the market. Booking agencies takes the responsibility of building up a list of talents by means of letting them sign an agreement for reimbursement purposes.

Personality, Skills & Experience

A booking agent must possess excellent skills in sales talk. Agents are born to be belligerent in selling an artist, although much of the selling is done via the internet or telephone. Independent booking agents usually talks with their clients on the telephone for around 5 - 6 hours.

The agent must also be willing to work under pressure. Organizers will call booking agents to negotiate an artist for less money. Even after almost everything has already been set up, the artist may likely cancel. Given these conditions, the booking agent must keep a proper composure.

Training & Education

You don't need a formal education to become an agent. However, there are online courses, workshops and seminars on booking available. Pursuing a master's degree in business can also be a big help, especially if you want to work in a big company.

Salary

Booking agents are paid based on commission. They receive 30 - 40% of the artist's earnings. Commissions granted for agents vary every year, but they usually range from 20% - 30% of the artist's gross per income. If an agent is connected to many companies, the percentage will increase.

Advancement

Agents can advance their regular booking tasks by applying at major talent agencies. Many booking agents with huge rosters put up their own agency.

About the Author: This expertise come from long years of experience in managing music talents. Like the pros in artist management from 360 Media Touring Management group. We have managed many songwriters, artists and bands. who are enjoying fame in the world of music. They have been a part of many concerts and music festivals. Check out http://360mediatouring.com/ .

Keywords: artist management, hip hop artist management, booking agent,hip hop managers,Booking Agency

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