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SpinDistribute.com Article Directory

The following article was published in our article directory on August 15, 2015.
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Steps to Getting Started With Your Online Entrepreneurship

Article Category: Advice

Author Name: Lance Sumner

When it comes to entrepreneurship, the key to be successful is online presence. Whether you are only starting out or wanting to grow your business, take these steps to guide you.

Build a Professional Website

In the business world, first impressions are important. Often, first time potential customers find your business through your website. Make sure that your business site is mobile friendly with a modern design that is simple and easy to use and navigate. Make sure that your customers will see your unique selling point at the top of your homepage, so within seconds, it will be clear to anyone going to your homepage about what you do. Optimize your business website so that your contact phone number is visible at all times.

Create Customer-Focused Content

In entrepreneurship, make sure that you write compelling copy that communicates directly to the customers. The content must be easy to understand, focused, and extremely clear. Moreover, make sure that the content is optimized so it will be easy to browse through. It has to be something that conveys the most information in the fewest words possible.

Attract Prospective Customers With SEO

SEO or search engine optimization is the practice of optimizing a website to have more visitors by placing high in the organic search listings of search engines. To begin this process, it is important for your entrepreneurship that you know which keywords or search terms the customers use to look up your product or service. You need to optimize every page on the business site for certain terms that are related to the content of the page.

The page titles and descriptions must be unique and have the keywords. Make sure as well that the customer can access every page by clicking less than three links from the homepage.

Get Instant Results With PPC or Pay Per Click Advertising

Aside from optimizing your business website to rank high in the organic search listings, Google offers businesses the chance to pay for advertising (Google AdWords). Through this kind of online advertising for your entrepreneurship, you would only pay when someone clicks a link on your business website. It is absolutely cost-effective, controllable, and measurable as well.

When your business needs highly targeted results right away, PPC can deliver them quickly. As soon as you place your ads, Google would begin displaying your ads for many people to see.

Update Web Content Regularly

If you update your website regularly, Google will also regularly visit and index your website. Make sure that your website is created on a content management system or CMS, so you could update your web content or hire someone to do this task.

Use the Power of Social Media

It is important in entrepreneurship that you understand the capacity of social media and begin attracting potential customers where they are spending a lot of their time. Fully optimize your social media profiles, which include having an updated profile, completing company descriptions, and adding a link back to the business site.

Keywords: entrepreneurship, traffic strategies and techniques, pinterest, instagram, facebook, twitter, linkedin, team building, network marketing, adcopy, copywriting, affiliate marketing, video marketing

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